Announcing: Getting Green Done Hard Truths from the Front Lines of the Sustainability Revolution

With everyone from Oprah to Vanity Fair advocating that Americans "go green," it looks like green has become the new black. But although environmentalism and "green" issues have hit the mainstream, actually implementing the practices that will save the planet is brutal work, more akin to trench warfare than surgery. If Americans are going to achieve sustainability and solve the climate crisis, we don't need visionaries, we need grunts.

Los Angeles, CA (Vocus) May 27, 2009 -- With everyone from Oprah to Vanity Fair advocating that Americans "go green," it looks like green has become the new black. But although environmentalism and "green" issues have hit the mainstream, actually implementing the practices that will save the planet is brutal work, more akin to trench warfare than surgery.

Gurus say that sustainability is quick, easy, and profitable. But if that were true, wouldn't it have happened already? In reality, if Americans are going to achieve sustainability and solve the climate crisis, they don't need visionaries, they need grunts. And despite the explosion of media coverage and public interest in sustainability in the past year, it's not clear that the public-or the business community-really understands what the solutions look like on the ground.

Getting Green Done is a witty, contrarian look at the sustainability movement. Auden Schendler, a sustainable business foot soldier with over a decade's worth of experience, gives everyone a peek under the hood of the green movement-of what it means, in the trenches, to actually implement solutions to climate change. What really happens when someone tries to replace all the light bulbs in a five star hotel? What does the crusty mechanic say when a guru asks him to put french fry oil in his $250,000 tractor? What goes right? What goes wrong? What are the barriers to change, and the benefits of success? How does anyone actually make sustainability happen?

It's not sexy work, but it's the future.

Here's an interview from Fast Company with Auden, talking about drinking bourbon, blue collars and the eternal pursuit of the big lever: Auden Schendler on Big Levers, Blue Collars and Bourbon (http://tinyurl.com/c8gosj)

Getting Green Done (www.GettingGreenDone.com)

ISBN: 978-1-58648-637-2; $26.95; 304 pages

About The Author:

Auden Schendler is Executive Director of Sustainability at Aspen Skiing Company. He worked previously in corporate sustainability at Rocky Mountain Institute. Auden has been a trailer insulator, burger flipper, ambulance medic, Outward Bound instructor, high school math and English teacher, freelance writer, and Forest Service goose nest island builder. An avid outdoorsman, Auden has climbed Denali, North America's highest peak, and kayaked the Grand Canyon in the winter. His work has been covered in Businessweek, Fast Company, Travel and Leisure, and Outside. In 2006, Auden was named a global warming innovator by Time magazine. He lives in Basalt, Colorado with his wife, Ellen, and their children, Willa and Elias.

For more information or to schedule an interview, please contact:

Dan Ozzi, Publicist

917-849-6010

Dan.Ozzi (at) publicaffairsbooks (dot) com

Virginia Lawrence

Ballantines PR

Virginia (at) Ballantinespr (dot) com

818 577 6698

Ballantines PR (http://www.ballantinespr.com)

###