Timberland & Changents.com Release 'Dirty for Swain' Comedic Video Stunt Supporting Activist Swimmer Christopher Swain

Timberland in partnership with Changents.com announces the release of a dirty, dirty video with the purest intentions :) DIRTY FOR SWAIN is a serious campaign about the environment with a light touch and a social networking twist that prompts users to build a movement for Christopher Swain, a Massachusetts resident with a history of swimming dirty, polluted waterways to call attention to the state of our ocean planet.

(PRWEB) June 1, 2009 -- Dirty for Swain presents a public service announcement parody about Swain (who is currently swimming 1000 miles from Massachusetts to Washington DC), to send viewers to the microsite www.dirtyforswain.com where they are asked "What will YOU do for Swain?" and offered instant opportunities to take action that show their solidarity with Swain through Twitter, Flickr, Faceboook and Changents.com/Earthkeepers.

The video stunt has the backing of Timberland Earthkeepers, an original eco-movement that is led bottom-up by passionate individuals, their solutions and their actions to solve tough environmental challenges facing the planet.

Timberland joined forces with Changents.com to develop the Earthkeeper Heroes campaign to enable environmental change agents like Christopher Swain reach their full potential. The release of DIRTY FOR SWAIN is building support for Timberland's Earthkeepers movement, which features an array of online and on-the-ground opportunities through which Timberland is engaging consumers to do their part to minimize their impact on the environment. GiantAntMedia.com, a boutique video production company based in Vancouver is responsible for producing the video.

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