New Business Book Ideal Gift for College Grads

The Entrepreneurs Concept Assessment Toolbook is the ideal present for budding businesspeople who want to take what their value and concentrate on achievement.

(PRWEB) June 3, 2005 -- This years college graduates can receive a boost from The Entrepreneur's Concept Assessment Toolbook. Written by One Straight Line (www.onestraightline.com), the book guides budding entrepreneurs through a 10-step process that minimizes their business risk and focuses them on what they do best.

The Entrepreneur's Concept Assessment Toolbook is the ideal present for budding businesspeople who want to take what their value and concentrate on achievement.

The proven 10-step process:

- Clarifies the unique value of a product or service.

- Minimizes business risk.

- Establishes unshakeable confidence.

"The years after graduation can be a struggle as a person puts their academic teachings to practice in the real world," said David Leland, who operates One Straight Line with partner Michael Knowles in Aptos, Calif. "The Entrepreneur's Concept Assessment Toolbook softens that blow by looking at an idea through the potential customers eyes."

The easy-to-read, chapter-by-chapter outline, starting with the innovative Step Zero Process(TM), guides readers through tested exercises to actually define what they're doing, why they're doing it, and understand the territory theyre are about explore.

"The victorious development of an idea into a marketable product or service requires a solid foundation and specific expertise," Knowles said. "If your idea is not aligned with your principles and what you do best, the likelihood of implementing it is slim."

To order softcover or e-book point Web browser to www.onestraightline.com.

About the Authors

Michael Knowles. In the past 25 years Knowles has held a variety of leadership and individual contributor positions in product marketing, marketing communications, technical communications, and information technology. He is a Certified Professional Consultant, and a member of the Association of Professional Communication Consultants.

David Leland. In addition to working as a senior manager at a Fortune 100 company, Lelands private clients include companies in the high tech, government, non-profit, and hospitality sectors. He has had more than 20 years' experience creating and managing quantifiable communication campaigns.

About One Straight Line

One Straight Line helps clients clarify and articulate their unique value and connect that meaning to those they are best equipped to serve. Clients include those in high-tech, education and sustainable industries.

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