BKV Adds Life Associates to Client List

BKV recently added a new account to its client roster: Life Associates and the Center for Managing By Values, a company headquartered in Poughkeepsie, N.Y., that offers educational resources and consulting services to help organizations overcome challenges, adapt to change and achieve long-term growth and stability.

Overland Park, KS (PRWEB) May 30, 2009 -- BKV recently added a new account to its client roster: Life Associates and the Center for Managing By Values, a company headquartered in Poughkeepsie, N.Y., that offers educational resources and consulting services to help organizations overcome challenges, adapt to change and achieve long-term growth and stability.

"Life Associates needed a strategic marketing partner who would help them generate leads that turn into sales," said Kelley Haas, chairman, BKV. "We believe the programs we've designed for them will do just that."

Life Associates' primary offering is Managing By Values®, a philosophy and process developed by founder Dr. Michael O'Connor that companies worldwide have used to increase their effectiveness. The company's comprehensive management consulting services improve corporate performance by focusing on the people and culture of the company, unlike other consultants that focus primarily on process and strategy. Life Associates has provided products and services to companies of all sizes, from mega-businesses to small, privately-owned organizations across a wide variety of industries.

BKV will be developing an integrated marketing communications plan for Life Associates. Initial projects include strategic planning to refine and extend the Life Associates brand position; a public relations plan; research to identify new speaking opportunities; an analysis of the company Web site and recommendations for improved functionality and readability; and event support to generate leads. BKV also will develop a marketing plan for books written or co-authored by Dr. O'Connor.

About BKV

BKV is a full-service marketing agency composed of two major divisions: BKV in Kansas City builds creative solutions that employ innovative technologies to measurably grow clients' brands and sales, while the Atlanta division has created many successful national direct response campaigns utilizing DRTV, interactive, print advertising, direct mail and radio. Established in 1981, BKV specializes in helping marketers meet business goals with strategies that generate leads, convert those leads into sales and finally, into established and loyal relationships. The company uses a combination of both traditional and new media along with high performance creative and strategies that ensure we're driving response and maximizing return on clients' marketing budgets, while continually enhancing client brands. BKV serves local, national and international clients and is a member of the ICOM Agency Network, a professional association of marketing and advertising agencies from all over the world. For more information, visit www.bkv.com.

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