Purity Products® Releases New Calcium Super Formula™

Purity Products®, a leading direct-to-consumer provider of premium dietary supplements, announces the release of their new Calcium Super Formula™. Available now, Calcium Super Formula™ is a dual-action daily supplement designed to provide consumers with an effective solution for bone density maintenance, while simultaneously addressing their joint health concerns.

Plainview, NY (PRWEB) May 29, 2009 -- Purity Products®, a leading direct-to-consumer provider of premium dietary supplements, announces the release of their new Calcium Super Formula™ (http://www.purityproducts.com/product.asp?sku=1242&source=prw). Available now, Calcium Super Formula™ is a dual-action daily supplement designed to provide consumers with an effective solution for bone density maintenance, while simultaneously addressing their joint health concerns.

Featuring the clinically tested amount of calcium, the formula is bolstered with vitamin D3 and other key co-factors, which together fortify and support bones and joints. Along with 1200mg of calcium (as calcium carbonate, calcium citrate), Calcium Super Formula™ delivers 1000 IU of Vitamin D3 (as cholecalciferol), 2500 mcg of biotin, 600 mg of magnesium (as magnesium oxide, magnesium citrate), as well as 226 mg of Fruitex B® (a patented boron/calcium complex). According to Purity's VP of Product Development, Jason Kam, Fruitex B® "offers a revolutionary two-pronged approach to these two age-related health challenges. It is both a breakthrough in the bone health category, while at the same time the initial studies suggest it has blockbuster potential as a joint-support nutrient as well."

The Calcium Super Formula™ delivers a superior dose of Vitamin D3 compared to most leading Calcium brands. Interestingly, Fruitex B® was shown in a recent study to increase 25-OH-Vitamin D-3 serum level on average 24% in subjects deficient in Vitamin D when given 6 mg of boron daily for 60 days, the exact dosage used in the Calcium Super Formula™. New studies continue to reinforce the benefits of D3 in many other areas of health and wellness, on top of its important role in bone health.

About Purity Products®

A recognized leader in the dietary supplement industry, Purity Products (http://www.purityproducts.com/?source=prw) is committed to providing customers with a dynamic line of elite evidence based nutraceutical supplements. Established over 15 years ago in 1993 by Jahn Levin, the current President and CEO, Purity Products' focus remains on creating very satisfied customers through our dedication to quality, purity, innovation and elite customer service. Headquartered in state-of-the-art facility in Plainview, New York, President, Jahn Levin says, "Our goal is to exceed our customers' expectations with not only our nutritional products, but also our service. We aim to treat every customer like they have a friend in the vitamin business, and we measure success one customer at a time." Working with a Panel of Advisors who lead new product innovation at Purity, VP of Product Development Jason Kam says, "the plethora of clinical evidence and studies conducted on nutraceuticals has never been greater. Purity's heritage remains faithful to creating products that are steeped in well established, clinical science."

To learn more about Calcium Super Formula and Purity Products, please visit their website at www.purityproducts.com.

###