Momentum Design Lab to Present "The Value of User Experience" at AJAXWorld held on June 22-23 in NYC

Joe Preston, founder and partner at Momentum Design Lab of San Francisco, California will present his experience and findings from a recent white paper to attendees at AJAXWorld held in New York City on June 22nd and 23rd at the Roosevelt Hotel. Attendees will discover that investing time, effort, and thought into the user experience design of a product or service has quantifiable benefits when integrated early and thoroughly into the software development process.

San Francisco, CA (Vocus) May 29, 2009

Joe Preston, founder and partner at Momentum Design Lab of San Francisco, California will present his experience and findings from a recent white paper to attendees at AJAXWorld held in New York City on June 22nd and 23rd at the Roosevelt Hotel. Attendees will discover that investing time, effort, and thought into the user experience design of a product or service has quantifiable benefits when integrated early and thoroughly into the software development process.

Investing in user experience (UX) design provides strong return on investment (ROI). Improving the usability of a product or service has many immediate benefits to a product or service's user experience: satisfied customers, improved brand perception, decreased development time and lowered maintenance costs. But excellent user experiences rarely come about accidentally. To get the preview of the presentation, go to http://momentumdesignlab.com/papers/roi.php

The 7th International AJAXWorld RIA Conference & Expo in New York City this June, the Conference Theme is "Driving Profitability Through the User Experience" - there will be keynotes, General Sessions, breakout sessions, and industry panels that explore and explain how simple, rich interfaces that don’t get in the way of the user's experience but enhance it are increasingly becoming tied to value creation, profitability and staying-power in the marketplace.

Held at the Roosevelt Hotel on Madison Avenue and 45th Street in midtown New York City, the conference takes place on Monday, June 22 and Tuesday, June 23rd. To register online for the event at http://www.ajaxworld.com.

About Momentum Design Lab:
Momentum Design Lab is a dedicated professional services organization that excels in design and development of unique user experiences (UX) for Internet based products for Web, desktop, television, and mobile platforms. The firm's experience includes development of over 30 social sites using technologies such as .NET, XML, XHTML, CSS, PHP, Javascript, AJAX, C++, C#, Flash, Actionscript, Flex, Java, Silverlight and Ruby on Rails. The main office is located in San Francisco near AT&T Ballpark, with satellite offices in Los Angeles and New York City. Additional information is available at http://www.momentumdesignlab.com.

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