NBA Player Comes to Life at Publix Supermarkets - Atlas Packaging & Displays Develops Standee Promoting Charity Event

Atlas Packaging & Displays, the premier designer and manufacturer of corrugated packaging and displays, announces that it has been selected to design a life-size, in-store standee of Miami Heat player, Alonzo Mourning, promoting his annual Zo’s Summer Groove charity event.

Miami, FL (PRWEB) June 8, 2005

Atlas Packaging & Displays, the premier designer and manufacturer of corrugated packaging and displays, announces that it has been selected to design a life-size, in-store standee of Miami Heat player, Alonzo Mourning, promoting his annual Zo’s Summer Groove charity event. Standing 6-feet, 10-inches tall the multi-dimensional promotional display can be seen at more than 200 Publix supermarkets throughout South Florida.

The display digitally printed on foamcore, a lightweight board made of rigid plastic foam is designed for easy transport and minimal installation – shipping flat and assembled in less than a minute. In addition to cutting through the clutter in an often saturated marketplace, the eye-catching display will feature entry forms inviting Publix shoppers to participate in a sweepstakes and the chance to win a variety of prizes. Prizes include a seven day Carnival Cruise Lines trip for two, a $100 gift certificate to Niketown (Miami), an autographed basketball and tickets to the Carnival Cruise Lines ZSG All-Star Basketball game. Available at participating stores in Dade and Broward counties, the display serves to generate excitement and increase attendance at Zo’s Summer Groove.

Atlas Packaging & Displays has teamed up with Ronin Advertising, the Miami based agency responsible for developing and implementing the strategic marketing campaign for Zo’s Summer Groove.

“Zo’s Summer Groove has become a staple event in the South Florida community and we are thrilled to build a successful, collaborative partnership with the Alonzo Mourning Charities and Ronin Advertising teams,” said Darrin Dingman, Vice President of Sales for Atlas Packaging & Displays.

Zo’s Summer Groove is part of Alonzo Mourning Charities, which has raised more than $4.5 million for various South Florida organizations since its inception in 1997.

About Atlas Packaging & Displays

Atlas Packaging and Displays offers structural and graphic design for all display products for a variety of markets and industries. The Company creates point-of-purchase and point-of-sale displays in a variety of mediums and provides turn-key packaging and display solutions from graphic and structural design through production and fulfillment. For more information, visit http://www.atlaspackaginginc.com or call (305) 688-5096.

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