Offering Guarantees Can Help Consultants Win New Business

Contrary to Popular Wisdom, Guarantees for Services Are Beneficial to Consultants According to June 2005 issue of The Guerrilla Consultant

San Francisco, CA (PRWEB) June 13, 2005 -- For years, consultants have had convulsions at the thought of offering guarantees for their services. But, the reality is that clients nowadays are more apt to hire consultants who guarantee their services according to the June 2005 issue of The Guerrilla Consultant (http://www.guerrillaconsulting.com).

Most consultants are already willing to do whatever it takes to satisfy their clients, so they might as well state this up-front, according to Michael W. McLaughlin, co-author of Guerrilla Marketing for Consultants. And a guarantee has benefits for clients and consultants. With a guarantee in place, the consultant and client must reach precise agreement on project objectives, outcomes, and measurements of satisfaction. This level of rigor leads to a less ambiguous proposal, a more rational price, and better marching orders for those working on the project," says McLaughlin

The article includes seven tips for a great guarantee, including keeping it simple and asking for success fees" if expectations are exceeded.

I Guarantee It" may be read online at http://www.guerrillaconsulting.com/newsletter/issue8-jun-05.html. Subscriptions are complimentary.

For more information, contact Andrea Harris at (978) 897-1616 (email pr@minerva-inc.com).

About The Guerrilla Consultant -- a complementary, online newsletter dedicated to applying the principles of Guerrilla Marketing to the work and lives of professional consultants. Editor Michael W. McLaughlin is coauthor, with Jay Conrad Levinson, of the book Guerrilla Marketing for Consultants (Wiley, 2005). For more information, see http://www.guerrillaconsulting.com.

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