Terrys Fabrics Reveals New Group of Secret Soft Furnishing Fans - Men

Fabrics, home accessories and soft furnishings have long been the domain of women. This is traditionally a realm where men dare not enter, for fear of being scorned for their 'inferior' taste by the women in their life. But now it seems the tables are turning, and according to Terrys Fabrics - the supplier of quality curtains, blinds and homewares helping you to transform your home for less - almost 20% of its online orders at Terrys Fabrics Online (http://www.terrysfabrics.co.uk) are now placed by male customers.

Stoke, UK (PRWEB) June 5, 2009 -- Fabrics, home accessories and soft furnishings have long been the domain of women. This is traditionally a realm where men dare not enter, for fear of being scorned for their 'inferior' taste by the women in their life. But now it seems the tables are turning, and according to Terrys Fabrics - the supplier of quality curtains, blinds and homewares helping you to transform your home for less - almost 20% of its online orders at Terrys Fabrics Online (http://www.terrysfabrics.co.uk) are now placed by male customers.

And while men also venture into the company's stores in Stockport and Stoke, their buying behaviour in the shop and online are a world apart. From the anonymity of the web, they will browse fabrics, order ready made curtains and check out the site's interior design tips section. In store it is a different matter. Male customers will mainly stick to buying items such as curtain poles, perhaps reassured by the slight association with DIY, or follow their partner round as they choose fabrics but offering little input.

While this behavior is the norm at the moment, the company has also seen an increase in men coming into the shops on their own who have no qualms about browsing and purchasing fabrics and soft furnishings, or even asking the advice of Terrys Fabrics in store interior designer.

Paul McGuinness, of Terrys Fabrics, said:

"It's obvious that men think more about the look of their homes than they will generally admit to. You will never overhear a group of men sitting in a pub openly discussing curtain material, roller blinds (http://www.terrysfabrics.co.uk/cat/blinds/roller-blinds/), colour trends or styled curtain poles (http://www.terrysfabrics.co.uk/cat/curtain-poles/) but our online sales clearly demonstrate that some of them secretly put a lot of thought into the décor and accessories in their house. We think in some ways this increase in male customers is down to social trends; more men live on their own these days and therefore have complete autonomy over the interior design of their home.

"However it has also become more acceptable for men to get involved in choosing soft furnishings, rather than just being restricted to the traditional male tasks of DIY and maintenance. After all, men are now happy to take more of an interest in their appearance, whether it be the clothes they wear or even the skincare they use, so why should they care any less about what their house looks like? There are clearly quite a few budding Laurence Llewelyn-Bowens out there, and it's a trend that is definitely going to continue."

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