Parature Announces 'Best Practices in Customer Service' Webinar Series

Industry Experts Will Deliver Thought Provoking Insight into Various Techniques for Delivering Exceptional Customer Service

Vienna, VA (Vocus) June 9, 2009-- Parature, the global leader in on-demand customer service software (http://www.parature.com/customer-service-software.aspx), today announced the next round of speakers for their 'Best Practices in Customer Service' webinar series. Delivered by the industry's leading minds, this thought leadership series has been designed to serve as an educational resource for organizations throughout diverse industry sectors and will provide valuable information to help customer service and support professionals stay current with industry trends and best practices. All the webinars in the series are live, one-hour sessions with Q&A and are free of charge, www.parature.com/webinars.

Customer service industry experts, Dr. Natalie Petouhoff of Forrester Research, David Schroeder of iWin.com and Rich Gallagher of Point of Contact Group will discuss current technologies and trends that are key to providing exceptional customer service and support from the use of social media and video, to strength-based coaching techniques for support teams, and how a positive corporate culture lends itself to provide excellent service and happy customer experiences.

The Best Practices in Customer Service (http://www.parature.com/res_webinars.aspx) webinar series will include:

How Social Media is Transforming Customer Service and the Customer Experience

Wednesday, June 24, 2009 - 2:00pm EST

Presenter - Dr. Natalie Petouhoff, Forrester Research Senior Analyst - Customer Experience, Customer Service & Social Media

Beyond the Game: Empower Your Players with Self-Service Support

Wednesday, July 22, 2009 - 2:00pm EST

Presenter - David Schroeder, iWin - Director of Customer Care

How to Tell Anyone Anything: Coaching Your Service Team to Success

Wednesday, August 26, 2009 - 2:00pm EST

Presenter - Rich Gallagher, Point of Contact Group - National Authority on Communications Skills and Workplace Culture

Parature's 'Best Practices in Customer Service' webinar series is designed to serve as an educational and informational resource for organizations throughout various industry sectors to gain insight into customer support best practices that can be applied to help them more efficiently serve, support, retain, engage with, and maximize the value of every customer.

"Parature is dedicated to helping customer service and support organizations deliver superior customer service," stated Parature CEO and President Duke Chung (http://www.parature.com/team_DukeChung.aspx). "We demonstrate this commitment, not only by providing the smartest, most efficient customer service software, but by providing valuable webinar content as well. Parature has conducted in-depth research to provide relevant and thought provoking insight into industry trends that will contribute to the success of customer service professionals and enable organizations to provide exceptional customer service at an affordable price."

Parature (http://www.parature.com/default.aspx) enables any organization to fundamentally change the way they support their customers through its Software-as-a-Service (SaaS) delivery and integrated, intuitive design that empowers organizations to better and more efficiently serve, support, engage with and retain customers in today's Web world. The seamlessly integrated suite of Parature Customer Service™ software (http://www.parature.com/customer-service-software.aspx) modules allows organizations to effectively manage all of their support needs without additional hardware, software and IT expenses. Parature integrates everything in one dynamic, unified system to increase efficiency across entire organizations, improving processes among customer support, operations, development and sales.

Parature, Inc.

Parature, the leader in on-demand customer service software, makes it possible for any business to leverage the Internet to provide outstanding customer service. The company's software-as-a-service (SaaS) delivery and integrated, intuitive design enables organizations to better and more efficiently serve, support, engage with and retain customers in today's Web world. Founded in 2000, Parature received the 2007 and 2008 Product of the Year Award from Customer Interaction Solutions magazine and has been named to the Inc. 5000 list of Fastest Growing Private Companies in America. Parature has been named to both the Washington Business Journal's list of Best Places to Work and The Washingtonian list of Great Places to Work. Headquartered in Vienna, Virginia, Parature is at work in organizations of all types and sizes, and helps support millions of end users worldwide. For more information, visit www.parature.com or follow @Parature (http://twitter.com/parature) on Twitter.

Media Contact:

Dayna Tenorio

571.730.6241

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