DigitalGrit Staffer Elected President of Area Indian Institute of Technology Alumni Association

Ayash Basu, Lead Designer, is President of Greater New York Group

Boonton, NJ (PRWEB) June 17, 2005 -- Web marketing firm DigitalGrit has always taken pride in its dedicated and accomplished staff. And Lead Designer Ayash Basu is only the latest to add distinction to the teams already impressive list of honors and appointments.

Basu was recently nominated President of the Greater New York chapter of the Alumni Association of the Indian Institute of Technology, Roorkee by Dr. Atma Sahu, President of the National Alumni Chapter.

If you havent heard of the Indian Institute of Technology, as Lesley Stahl of 60 Minutes puts it, put Harvard, MIT and Princeton together, and you begin to get an idea of the status of IIT in India." Established in 1950, the Institute offers undergraduate, integrated postgraduate and postgraduate programs in various engineering, science, technology and management disciplines. Besides Roorkee, it has campuses throughout India, in Bombay, Delhi, Guwahati, Kanpur, Kharagpur, and Madras.

Basu is proud of his position, and looks forward to making positive contributions to the Institute and its alumni. IIT alumni all over the world have made tremendous contributions in the areas of science, engineering and technology. The goal is to create a platform for these alumni who are working in the best companies / academic institutions to collaborate, network, mentor current and fresh graduates, give back to our immediate communities and the Institute, and continue to drive the IIT brand forward," he says. Its a huge opportunity to connect with IIT Roorkee and other IIT alumni in North America, as we share a common passion to excel in our individual disciplines and collectively make a positive impact on the industry, society and our alma mater."

IIT alumni include such well-known business leaders as Narayan Murthy, Chairman & Founder, Infosys; Rajat Gupta, Managing Director, McKinsey and Company; Naveen Jain, Founder, InfoSpace.com; and Vinod Khosla, Founder and CEO, Sun Microsystems.

About DigitalGrit

Established in 2000, DigitalGrit is an innovative, full-service online marketing and Web technology firm. The company takes a holistic approach to Internet marketing -- developing the strategies, inventing the creative, measuring and optimizing the programs, and building and powering the systems that make it all work. Marketing across channels including Search Engines, Email, Banners, Behavioral Ads, and beyond, DigitalGrit is dedicated to producing above-the-bar results.

The firm's client list includes some of the world's best-known companies such as ADP, American Express, Consumer Reports, D&B, Morgans Hotel Group, Prudential, Reuters, and Sony.

DigitalGrit is an active member of the Direct Marketing Association (DMA), the Interactive Advertising Bureau (IAB), the Search Engine Marketing Professional Organization (SEMPO), and is a Microsoft Certified Partner.

The company is headquartered in Northern New Jersey, with offices in New York City and Washington, DC.

DigitalGrit is proud to have been named The Best Place to Work in New Jersey" for 2005 in the medium-sized company category.

Learn more about DigitalGrit at http://www.digitalgrit.com.

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