Tradeshow Display Supports Sales Process Choreography for Cambria

nParallel’s Design Highlights the Color, Strength and Function of Cambria Quartz Surfaces

Minneapolis, MN (PRWEB) June 28, 2005

Cambria (http://www.cambriausa.com) produces quartz surfaces for countertops, vanities, floors and other applications. The company’s natural stone surfaces offer beautiful colors, strength and care-free durability. Cambria wanted their tradeshow booth to captivate retailers, architects and builders, and designers and consumers and engage them in the experience of the Cambria brand. To attain that vision, they turned to nParallel, the international brand communication, merchandising strategy and display agency.

“nParallel’s design is elegant,” said Jenny Sullivan, marketing manager, Cambria. “The displays at the perimeter of the booth focus attention on Cambria’s rich and varied color palette. The open design invites visitors into the interior of our booth where a video, and our sales people, explain and differentiate the qualities of our quartz surfaces. Presentation of actual product applications brings all our brand attributes home.”

“We were inspired to take a classic, architectural approach with museum-like displays of all the Cambria quartz surfaces,” said Shawn King, nParallel’s director of creative strategies. “The booth layout expresses and supports the sequence of the sales process for Cambria – beginning with the variety and quality of their colors, then product attributes and performance, and culminating with application examples.”

Cambria used the display in its 40x50 foot configuration at the Kitchen/Bath Industry Show, May 9-12, 2005 in Las Vegas, Nev. “The display worked perfectly,” said Sullivan. “We have also used the adaptability of nParallel’s design in 20x20 foot formats, and we continue to get very positive responses.”

About nParallel

Brand marketers and retailers know that store designs, merchandising systems and tradeshow displays enhance the brand experience, engage customers and drive sales – if they are planned with imagination, then skillfully crafted. But, too often, unfocused planning, uneven execution and unexpected costs squeeze the creative spark out of their most promising concepts. The alternative? nParallel (http://www.nparallel.com), the international brand communication, merchandising strategy and display agency – a new firm with twenty years of creative achievement. Whether the venue is a retail store, mobile marketing or a tradeshow, nParallel fulfills the big-picture vision while keeping a sharp eye focused on the details of disciplined production and the budget bottom line. Seeking uncompromised excellence? Call 952.886.7140.

Note to Editors: High-resolution images of nParallel's tradeshow booth for Cambria are available to members of the media upon request.

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