Fold7 Goes for Growth with Appointment of New Chairman

Fold7 the integrated communications agency has appointed Charles James Denton as Chairman, signaling an ambition to substantially increase the size of their business. The aim is to expand the agency to a turnover of £20m by 2015 by growing the three core activities within the group; Strategic Communications, Design and TV.

(PRWEB) June 13, 2009 -- Fold7 the integrated communications agency has appointed Charles James Denton as Chairman, signaling an ambition to substantially increase the size of their business. The aim is to expand the agency to a turnover of £20m by 2015 by growing the three core activities within the group; Strategic Communications, Design and TV.

Founded in 1995 by partners Ryan Newey and Simon Packer, the full-service studio has from its inception shown a different way of doing things, blurring the borders between providing traditional marketing and design services by working more as a business development partner with leading consumer brands.

Commenting Newey said, "Our work with brands is no longer just print, broadcast or web. It's much more strategic, requiring us to consider everything from the advertising campaign, the retail environment and product design. In short everything consumers see, touch and feel. Charles has enjoyed great success in global brand building which we and our clients will value highly."

Denton commented, "For the last few years Fold7 has been leading the charge of new agencies capitalising on the growing number marketers seeking a different way of doing things. I believe there is considerable scope to grow this business model both locally and abroad. They have built an enviable track record working with some of the world's most impressive brands and I am sure we will see more and more clients benefitting from their intelligent fully integrated approach."

For more information please contact:

David Balko

Business Development Director

020 7251 0101

07771 666812

david.balko @ fold7.com

Notes to editors:

Fold7: Partners Ryan Newey and Simon Packer founded the agency in 1995 whilst at Bournemouth College and have run it ever since. The team is drawn from diverse backgrounds including advertising, retail, marketing, film, photography, music, interior and product design. All briefs are managed in house at the studio based in London N1. The agency has three divisions: Fold7 Communications, Fold7 Design and Fold7 TV. Clients include: Orange, Nike, Barcardi Global Brands, The Body Shop, Ted Baker, M&S, CAT Footwear, Ministry of Sound and Universal Music.

Fold7 has achieved amongst a few others things the following:

-    Conceived and produced over 2000 TV commercials

-    Created and produced communications that have delivered over £2billion in retail sales

-    Designed over 100 retail campaigns in the last five years

-    Re-launched the biggest come-back band of all time - Led Zeppelin

-    Broken within the industry many now famous Film Directors and Illustrators such as; Thomas Napper, Jake Knight and Matt Kirkby

-    The only agency to have an in-house representative at Nike

Charles James Denton: Educated at Millfield School in Somerset. In 1984 he began career in marketing with the Brian Neal Group before moving to City of London with Charles Sturge & Co. In 1989 joined Molton Brown where he worked for 15 years in various roles; Sales & Marketing Director, Chief Executive and Deputy Chairman. In 2005 the company was sold to Kao Corporation of Japan. Since then he has devoted much of his time to consulting on global brands and leading transformation in various charities, most notably Great Ormond Street Children's Hospital Charity where he worked as Executive Director before becoming Chairman in 2008.

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