Recession Marketing Guide Reveals Small Business Confidence in Advertising Effectiveness is Vital to Recession Recovery

Recent news reports state that UPS Chief Executive Scott Davis and the American Bankers Association are optimistic about the notion that the recession may end this year. However, Tony Darrick Baker, author of "The Recession Marketing Guide," states that while optimism is good for morale, for most businesses, the effects of this recession will last much longer unless small businesses are confident in their ability to advertise, create customers, and likewise create new opportunities.

Tulsa, OK (PRWEB) June 23, 2009 -- Tony Darrick Baker, author of "The Recession Marketing Guide (http://RecessionMarketingGuide.com)," says that the economy is going to get much worse before it gets better. (http://www.RecessionMarketingGuide.com).

"It's unfortunate to emphasize, but if you read past the headlines, the news stories will show additional unemployment, rising gas prices, and rising fears in the future of this economy," said Baker. "Keep in mind that while economists now say that the recession started in December of 2007, most people did not feel the effects of that recession until well into 2008."

Baker speculates that we will likely not feel the effects of a recovery for six to 12 months after claims are made that the recession is over.

"There is a great deal of focus on corporate bailouts," Baker said. "However, the true key to ending the recession is in getting small businesses to start advertising and marketing again. If businesses can see that they are once again creating new customers, creating brand loyalty, and creating new purchasing opportunities, then they will start hiring again."

According to the ebook, "The Recession Marketing Guide (http://RecessionMarketingGuide.com)" shows case studies and modern examples on how businesses and entrepreneurs create profit, even during economic turmoil.

The U.S. Small Business Administration website (sba.gov) states the following:

Small businesses:

• Represent 99.7 percent of all employer firms.

• Employ about half of all private sector employees.

• Pay nearly 45 percent of total U.S. private payroll.

• Have generated 60 to 80 percent of net new jobs annually over the last decade.

• Create more than half of non-farm private gross domestic product (GDP).

• Hire 40 percent of high-tech workers (such as scientists, engineers, and computer workers).

• Are 52 percent home-based and 2 percent franchises.

Baker is releasing "The Recession Marketing Guide" as a free ebook in Adobe PDF format in order to try to make the largest impact into the economy as possible.

"Obviously I hope that people will opt-in to my newsletter to get the free guide, but ultimately I don't care if they forward it to a thousand business leaders if it will help turn this economy around even one day sooner," said Baker. "People's families and their futures are at stake."

Download the Free Ebook: The Recession Marketing Guide (http://RecessionMarketingGuide.com)

http://www.RecessionMarketingGuide.com

About Tony Darrick Baker:

Tony Darrick Baker is a leading Internet marketing expert who has consulted and served over 1,000 clients in his 15 years of providing Internet marketing and consulting services. Tony Darrick Baker has written several ebooks and has spoken at conferences throughout the United States. As host of Results Radio Show, Tony Darrick Baker has interviewed Mark Victor Hansen, Brendon Burchard, Alex Mandossian, Lorrie Morgan-Ferrero, James Roche, Lynn Rose, Van Crouch, Dan Roam, Derek Gehl, Jim Stovall, David Meerman Scott, and a variety of other top authors, speakers and thought leaders.

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