MBNA and Liverpool FC Launch New Credit Card to the Fans

LFC MasterCard offers fans opportunity to show allegiance to their club. Card available in UK, Ireland and Spain. MBNA makes a contribution to the club with each approved application and every purchase thereafter. Card rates and charges competitive with traditional credit cards. MBNA is the largest provider of football affinity credit cards in the UK and world's largest independent credit card lender.

Manchester, UK (PRWEB) June 19, 2009 -- Competitive industry rates and an appeal to fan loyalty have made football club credit cards such as the Liverpool FC/MBNA MasterCard increasingly popular.

•    LFC MasterCard offers fans opportunity to show allegiance to their club

•    Card available in UK, Ireland and Spain

•    MBNA (http://www.mbna.co.uk) makes a contribution to the club with each approved application and every purchase thereafter

•    Card rates and charges competitive with traditional credit cards

•    MBNA is the largest provider of football affinity credit cards in the UK and world's largest independent credit card lender

MBNA involved with all of the Premiership's elite football clubs

MBNA is the largest issuer of football affinity credit cards in the UK and provides branded credit cards to several Premiership clubs including Arsenal, Manchester United and Chelsea. The official England Football credit card is another under the MBNA umbrella.

Thinking Money sees the ubiquity of football credit cards in the market (http://mbna.co.uk/creditcards/football-credit-cards.html) and the rate at which they have been adopted by the lion's share of the UK's major football clubs as testament to their growing popularity.

Fans given opportunity to show their loyalty to the club

Thinking Money finds that the biggest attraction for fans is an opportunity to show allegiance to the club they support. Cards display the club's logo and, for both approved credit card applications and ongoing card purchases, MBNA makes a contribution to the club. In the case of Liverpool FC (http://www.liverpoolfc.tv), that contribution goes to the team's youth academy scheme.

LFC club rewards schemes offer 1 point for every £1 spent on card purchases. Reward points can then be redeemed for special offers with the club or selected partners, such as free entry into the LFC Museum, discounts on tickets for matches.

MBNA the world leader in affinity credit cards

MBNA's portfolio of football club cards all share an APR of 15.9 %, fee-free balance transfers for the first 12 months -- though that does include a 3% handling fee -- and fee-free card purchases for the first three months.

Thinking Money points out that the card comes complete with all the features of a traditional credit card, including online banking, fraud protection and a free 24-hour UK-based customer service helpline. Trimming such as LifestyleProtect, Card Protection and Identity Protection Alert are also available.

Liverpool FC cards available in UK, Ireland and Spain

The LFC/MBNA MasterCard is available in the UK, Ireland and Spain (http://mbna.es/tarjetas/deportes/futbol.html), catering for the enormous support for top-flight English football in Ireland and growing interest on the continent. MBNA is the largest independent credit card lender in the world and also the world's leading issuer of affinity credit cards (http://www.mbna.ie/creditcards/index.html).

On the downside, Thinking Money notes that many standard rates on football cards can be twice those offered by cheap credit cards. This needn't be an issue provided users pay off their credit card balance every month. Failure to do so will in turn make it increasingly difficult to make any kind of support to a given club, thus undermining the core value of the branded card.

References

mbna.co.uk/creditcards/football-credit-cards.html

mbna.ie/creditcards/ireland_footballrugby.html

mbna.es/tarjetas/deportes/futbol.html

liverpoolfc.tv/club/a_sponsors.shtml

###