King Fish Relaunches New England Cord Blood Bank Website

King Fish has worked with the New England Cord Blood Bank (NECBB) to completely revise the content and revamp the design of its website, www.cordbloodbank.com. The new site features a softer graphic approach, coupled with greater ease of navigation and revised messaging. The new content is designed to speak with NECBBs target audience-expectant mothers and their families-in the tone of a best friend," offering advice on the life-giving potential of storing their babys umbilical cord blood for possible future use in fighting chronic and acute illness.

Salem, MA (PRWEB) June 27, 2005 -- King Fish has worked with the New England Cord Blood Bank (NECBB) to completely revise the content and revamp the design of its website, www.cordbloodbank.com. The new site features a softer graphic approach, coupled with greater ease of navigation and revised messaging. The new content is designed to speak with NECBBs target audience-expectant mothers and their families-in the tone of a best friend," offering advice on the life-giving potential of storing their babys umbilical cord blood for possible future use in fighting chronic and acute illness.

With increasing competition in the field of cryogenic cord blood storage, the NECBB had a need to differentiate itself from other banks, coupled with unique content requirements. In assessing the competition, we saw several opportunities to separate the organization from the six or seven other top players in the field," says Cameron Brown, President of King Fish. We realized that the general messages around cord blood storage were fairly clinical, hence our change in tone. In addition, our shared objective was to educate site visitors about umbilical stem cord blood cell collection vs. embryonic stem cell collection. Given the current media focus on stem cells, it was critical that our message focused on a collection technique that was not morally, ethically or even politically challenged. We achieved our content goals while redesigning the site to be more intuitive for users, ultimately leading to speedier registrations for NECBB."

About King Fish

King Fish develops unique, groundbreaking Private Media(SM) campaigns, allowing our clients to deliver fresh, targeted content to their customers through media designed to fit their specific communications needs. Our media solutions range from four-color, advertising-based magazines and newsletters to e-newsletters, collateral, white papers, Web site development, Webcasts, expanded events and seminar development and more.

Private Media(SM) is a different type of communication, composed of relationship marketing, custom publishing and any number of related facets, not just one of these aspects. Private Media(SM) works to generate highly qualified leads and retain our clients best customers, with the ultimate goal of creating an affinity-based community for our clients.

The King Fish team has developed and launched communications programs for a diverse base of clients, spanning an array of industries. Visit www.kingfishmedia.com to view samples of electronic and print work done for APC, ATG, Bank of America, Cendant, CMP Media, Conn-Selmer, 3COM, Maine Times, New England Cord Blood Bank, PC Connection, SCORE, Shaws, SunTrust, Veterans Business Network, Verizon and others.

About New England Cord Blood Bank (NECBB)

Since 1995, NECBB has offered its clients experience, quality and access to technology to preserve and extend the lives of their family members. NECBB is a privately held family business with three generations of experience in the medical industry. The company processes, tests, verifies and cryopreserves collected cells from the umbilical cord at its state-of-the-art Boston facility. NECBB is registered with the FDA, is accredited by the American Association of Blood Banks and has a patent licensing agreement with PharmaStem, Inc. In addition to its Boston headquarters, NECBBs international locations include the United Kingdom, Turkey, Mexico, Peru, Chile, Venezuela, Argentina and Brazil.

For additional information, please contact:

Jennifer O'Donnell

King Fish Media, LLC

978-745-4140

jodonnell@kingfishmedia.com

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