Park Financial Group Expands Relationship with SunGard with Selection of Protegent Trading Compliance

Florida-based Park Financial Group, a full service brokerage firm specializing in equity trading, execution services and corporate finance, has expanded its relationship with SunGard with the addition of Protegent Trading Compliance for best execution and RegNMS 605, 606 and 611 reporting. Protegent's best execution and trade reporting modules will help Park Financial better meet its compliance obligations by providing compliance officers with the ability to monitor for trade-throughs and to review any exemptions from the rules.

New York, NY (Vocus) June 24, 2009 -- Florida-based Park Financial Group (http://www.parkfinancialgroup.com/index.html), a full service brokerage firm specializing in equity trading, execution services and corporate finance, has expanded its relationship with SunGard with the addition of Protegent Trading Compliance (http://sungard.com/financialsystems/products/protegenttradingcompliance.aspx) for best execution and RegNMS 605, 606 and 611 reporting. Protegent's best execution and trade reporting modules will help Park Financial better meet its compliance obligations by providing compliance officers with the ability to monitor for trade-throughs and to review any exemptions from the rules.

Park Financial also uses SunGard's Brass Order Management System (OMS) for market making, agency and proprietary trading. The addition of Protegent Trading Compliance further strengthens the suite of reporting and compliance capabilities, such as, ACT, OATS, and OTS reporting, already included in Brass OMS. With its ability to integrate with both third-party and complementary SunGard trading solutions, Protegent Trading Compliance will provide Park Financial with a consolidated compliance solution for surveillance, monitoring, and alert functionalities.

Eric Rolinson, president of Park Financial, said, "We selected SunGard's Protegent Trading Compliance for its ability to provide a comprehensive solution that we think can enhance our ability to analyze market centers and determine the best routing destination quickly and efficiently, per best execution requirements."

"The growing relationship with Park Financial is a testament to SunGard's commitment to helping firms save money, make money, and protect their assets (http://www.sungard.com/campaigns/fs/trading/360trading/homepage.aspx). We are pleased to be the service provider of choice for Park Financial to help it to monitor, surveil and fulfill its regulatory requirements," said Raj Mahajan (http://www.sungard.com/financialsystems/aboutus/ourexperts/rajmahajan.aspx), president, SunGard's Trading business. "Protegent will help Park Financial achieve better execution quality and thus solicit more order flow for business growth."

About Park Financial:

Park Financial Group, member FINRA/SIPC, was established in 1998 as an independent Broker-Dealer. Over the last ten years, Park has grown their Central Florida operations into a full service brokerage firm specializing in equity trading and corporate finance. Park provides trade execution services for Broker-Dealers, institutions, and individual investors for all domestic markets.

About SunGard's Brass:

An integrated trade and order management solution suite supporting Nasdaq, listed, listed market making and sales trading, Brass serves market makers, institutional brokers and traders working in a variety of roles. The suite includes a trade order management system; a set of direct market access tools as well as solutions for automated indications of interest and advertised trades; trade matching; and compliance analysis and reporting. The Brass solution also includes a suite of liquidity management tools for both the buy- and sell-side, including smart order routing, dark aggregation, broker-sponsored access and customizable algorithms. Brass facilitates trade execution through connectivity with the buy-side community via SunGard Transaction Network, through links with major back-office clearing firms, and through direct access to all major domestic exchanges and trading destinations.

About SunGard's Protegent:

SunGard's Protegent solutions for compliance, suitability and new account opening help retail and institutional investment firms oversee business processes relating to client acquisition and suitability, including Know Your Customer and OFAC list checking, as well as employees' personal trading and code of ethics, while helping reduce expenses and address regulatory requirements. Protegent supports supervision and practice, helps streamline the compliance life cycle, proactively monitors trades and provides comprehensive auditing and reporting.

About SunGard:

SunGard is one of the world's leading software and IT services companies. SunGard serves more than 25,000 customers in more than 70 countries, including the world's 25 largest financial services companies.

SunGard provides software and processing solutions for financial services, higher education and the public sector. SunGard also provides disaster recovery services, managed IT services, information availability consulting services and business continuity management software.

With annual revenue exceeding $5 billion, SunGard is ranked 435 on the Fortune 500 and is the largest privately held business software and services company on the Forbes list of private businesses. Based on information compiled by Datamonitor*, SunGard is the third largest provider of business applications software after Oracle and SAP. Continuity, Insurance & Risk has recognized SunGard as service provider of the year an unprecedented five times. For more information, please visit SunGard at www.sungard.com.

*January 2009 Technology Vendors Financial Database Tracker http://www.datamonitor.com

Trademark Information: SunGard, the SunGard logo, Brass, the SunGard Transaction Network and Protegent are trademarks or registered trademarks of SunGard Data Systems Inc. or its subsidiaries in the U.S. and other countries. All other trade names are trademarks or registered trademarks of their respective holders.

*Brokerage products and services offered by Brass Liquidity Services are provided by Assent LLC, member FINRA/SIPC.

For more information please contact:

Adriana Senior

SunGard

Tel: +1-718-578-1130

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Contact Information
Adriana Senior
SunGard
http://www.sungard.com
+1-718-578-1130

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