Environmental Health Coalition Selects Shoestring Creative Group for Re-Branding Project

Shoestring Creative Group, which has recently added an affiliate in the Los Angeles area, will be responsible for developing a brand that builds on the organization's mission and strategic plan.

National City, CA (Vocus) June 24, 2009 -- The Environmental Health Coalition has selected Shoestring Creative Group (www.shoestringgroup.com) for a re-branding project. Shoestring Creative Group will be responsible for developing a brand that builds on the organization's mission and strategic plan. The new brand will include a logo, tagline and key messages. The project is being funded by a capacity building grant from The James Irvine Foundation and will be managed by Shoestring Creative Group's new Los Angeles affiliate, Joleen Deatherage, based in Culver City, Calif.

Based in National City, Calif., the Environmental Health Coalition is one of the oldest and most effective grassroots organizations in the United States, using social change strategies to achieve environmental justice. For almost 30 years, the coalition has changed the political, social and environmental landscape of the San Diego/Tijuana region.

"The Environmental Health Coalition is thrilled to be working with the Shoestring Creative Group to strengthen and reposition the Environmental Health Coalition brand," said Jason Baker, communications/fund development director. "We look forward to crafting a brand that conveys our strength and commitment to environmental justice and helps us achieve our goal of positive and lasting change in our communities."

Shoestring Creative Group (www.shoestringgroup.com) and the Environmental Health Coalition anticipate a successful, effective relationship because both organizations are interested in increasing awareness of many progressive movements - human rights, public health, and the environment - to address the issues that affect people in their everyday lives and most importantly, children's health.

Shoestring Creative Group is an award-winning, full-service marketing communications agency that exclusively serves nonprofits and provides services regardless of budget restrictions. As national leaders in nonprofit communications, the group is committed to providing creative, affordable solutions specifically created to meet the needs and challenges of nonprofits. They are one of only a few firms in the country that specialize in serving this unique niche.

Shoestring Creative Group (www.shoestringgroup.com) is a full-service marketing communications firm headquartered in Gardiner, Maine, that exclusively serves nonprofits and has clients and affiliates in cities across the country, including Los Angeles, CA, Albany, NY, Austin, TX, Boston, MA, Chicago, IL, Columbus, OH, Denver, CO, Kansas City, MO/KS, Seattle, WA, Washington, D.C. and Atlanta, GA. For more information, call 888.835.6236 or visit www.shoestringgroup.com.

Joleen Deatherage

Shoestring Creative Group

310-422-4146

Hannah Brazee Gregory

Shoestring Creative Group

207-512-2407

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