Viewpoint Creative Delivers Big Ratings for WE's "Bridezillas"

Boston/Los Angeles: Viewpoint Creative's advertising campaign for the new WE (Women's Entertainment) original series, "Bridezillas," more than tripled delivery of the net's target audience.

Boston/Los Angeles (PRWEB) July 5, 2005

Viewpoint Creative's advertising campaign for the new WE (Women¹s Entertainment) original series, "Bridezillas", more than tripled delivery of the net's target audience. To date, the series is pacing as WE's highest rated original series. The online campaign click through rates exceeded 8% in many areas of key sites. And WE.tv set an all-time traffic record in June, registering a 100% increase in average monthly unique visitors. (Media planning and buying was handled by Media Storm of South Norwalk, CT.)

Says Jen Robertson, Director of Consumer Marketing for WE: “Once again, the Viewpoint Creative team has proven that they can take our strategy and vision and develop unique creative that resonates with our audience and delivers results. In my mind, Viewpoint is not just an agency, but a key strategic partner for WE.”

“Our intent was to create an 'event' atmosphere around the return of a hugely entertaining series,” said Creative Director, Michael Middeleer. Lee Wolfort, Viewpoint Creative’s Senior Art Director adds, “This is all about capturing the fun and insanity of the show. We stayed to a minimal set, a limited palette of blues from the WE style guide, and then let the action of the song, the dance, and our wonderful brides do the rest.”

The campaign included TV, print, outdoor, radio, web and an 11 screen interactive digital display in Times Square. The series airs Sunday nights at 10/7 Pacific only on WE.

Viewpoint Creative is an award-winning creative services firm providing clients with an exceptional range of advertising and design solutions to promote their brands. From concept to completion, Viewpoint Creative delivers extensive national and international experience in television, print and radio production. Clients include WE Women’s Entertainment, Court TV, Cinemax, Showtime, HBO, Discovery Networks, ESPN, Travel Channel, DIRECTV, FX, SciFi Channel, PBS, and AETN International®.        

Client:

WE, Women's Entertainment

Agency:

Viewpoint Creative

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