K2 Suncare's Advanced Sun Protection Products Available Direct to the Public on the K2 Website

Outside Labs has collaborated with K2 Suncare to make their innovative sunscreen products available for online purchase. Formerly available only in specialty ski and snowboard shops or outdoor and sporting goods retailers, K2 Suncare products are a proprietary waterproof and sweatproof blend of four FDA-approved sunscreens ideally formulated for the extreme outdoor enthusiast.

(PRWEB) June 30, 2009 -- The K2 company (http://www.k2suncare.com/) now offers their K2 Endurance suncare products online to resolve fundamental performance issues specific to many popular outdoor sports. Utilizing an advanced polymer technology and a proprietary blend of four FDA-approved sunscreens, the K2 sunblock bonds to the skin, creating a longer lasting UVA/UVB barrier and providing the best sweatproof and waterproof sunscreen (http://www.k2suncare.com/enduranceproducts.aspx) on the market.

Athlete-tested in extreme conditions ranging from high altitude winter sleet to scorching dry desert conditions, the unique blend of K2's sunscreen ingredients bonds to the skin to create an invisible, non-greasy layer of protection that prevents running and eye irritation and allows the skin to breathe. Moisturizers combat dry skin caused by exposure to the sun, wind, and low-humidity mountain air, a common problem for popular outdoor sports enthusiasts, especially at higher altitudes and in other extreme conditions. Additionally, K2 offers Endurance Lip Balm for the sensitive skin of the lips, which includes Vitamin E and Aloe for deep moisturizing.

Further innovation and technology has allowed K2 to add antioxidants to their sunscreen formula for an extra level of cellular fortification to help prevent skin damage.

On the K2 website, visitors can purchase the K2 Endurance sunblock in SPF 30 and SPF 50 in varying sizes, from an on-the-go pocket size of 1.5 oz to a bulk one-gallon size for teams and group needs. The K2 SPF 30 lip balm features a new cap-less stick with a one-handed "glove-friendly" functionality, ideal for winter sports enthusiasts.

"K2 Sports is in the business of providing world class products that deliver superior experiences for winter sports and all outdoor sports enthusiasts. K2's new Endurance Suncare products add an element of safety and performance that will give our customers peace of mind and more personal enjoyment during their adventures on snow or in the sun," summarizes Robert Marcovitch, President of K2 Sports.

The K2 website and products cater to all, from the general outdoor enthusiast to the extreme athlete. Athletes who participate in rock climbing, bouldering, sky diving, base jumping, and ice climbing will want to make the K2 Suncare products part of their basic winter sports equipment.

"I'm passionate about helping athletes protect their skin from the damaging rays of the sun, especially in extreme conditions. I know so many athletes including myself who needed a better suncare solution. There just wasn't one out there so we partnered with the K2 Suncare brand to offer simply the best product available for waterproofing and sweatproofing. The quality of the sunscreen combined with the cool functions of the packaging will contribute to its widespread use," states Nic Martens, Outside Labs.

To purchase these products or to learn more, go to K2Suncare.com (http://www.k2suncare.com/about-us.aspx).

About K2 Suncare and Outside Labs:

John Bowen and Dr. Nic Martens, founders of Outside Labs, bring both scientific expertise and endurance sports experience to their partnership with K2 Sports, an extreme skiing and outdoor sports company providing quality sun care products. Martens earned a Ph.D. in biochemistry from the University of Cambridge in the UK and spent 13 years developing healthcare products for Johnson & Johnson.

Bowen holds graduate degrees from Caltech and Harvard and was a rocket scientist at NASA. Both have surfed and snowboarded extensively around the globe.

K2 Suncare, a leader in innovation and technologically advanced suncare products, responds to the concerns of medical professionals who question the growing occurrence of skin cancer among athletes participating in popular outdoor sports.

###