MarketingSherpa Publishes Special Report on Celebrity Fashion Ecommerce: Data on Jennifer Lopez, Baby Phat and Orange County Choppers

Get an inside look at how celebrities gross over $30 million selling apparel online. MarketingSherpas new report reveals its ecommerce secrets.

Warren, RI (PRWEB) July 6, 2005 --- MarketingSherpa announces its newest special report, 'Behind-the-Scenes Test Results from Celebrity Fashion eRetailers'. The Report features data, creative samples, and lessons learned from the marketers behind ecommerce sites for Jennifer Lopez, Baby Phat, and Orange County Choppers.

This Special Report is 95th in a series of Case Studies and interviews MarketingSherpa has published on the topic of eretail marketing and ecommerce. Featured details include:

-How conversion rates for celebrity apparel sites are affected by waves

of traffic from television publicity

-Email marketing statistics for celebrity ecommerce sites

-Why celebrity sites cut affiliate marketing programs after initial launch periods

-How to use online sweeps entries as a market research tool

-How seasonality affects best days of the week for traffic and conversion

For a complete list of MarketingSherpa's eretail/ecommerce articles:

http://library.marketingsherpa.com/search.cfm?contentCode=hc

MarketingSherpa is an award-winning publisher of Case Studies, benchmark data, and practical how-to for marketers in a broad range of industries, including software marketing, business-to-business lead generation, and consumer packaged goods. In addition to online advertising and marketing, MarketingSherpa also covers offline tactics including public relations, trade shows, direct mail, and radio campaigns.

More than 173,000 marketers in corporate America read MarketingSherpa every week.

For more information, visit http://www.MarketingSherpa.com or contact (877) 895-1717.

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