Fishbowl's Online Ordering Helps Godfather's Pizza Increase Order Price by 30%

Godfather's Pizza orders generated via Fishbowl's Online Ordering solution have an average sales price 30% higher than the chain's traditional in-store, carryout and delivery purchases.

Alexandria, Virginia (PRWEB) June 30, 2009 -- Godfather's Pizza orders generated via Fishbowl's Online Ordering solution, powered by orderTalk, have an average sales price 30% higher than the chain's traditional in-store, carryout and delivery purchases. What began nine months ago as a 20-location pilot has quickly expanded to include 130 corporate and franchised stores, with 32 more on the way.

"We quickly realized that online ordering in the pizza industry was no longer a luxury, it was a necessity. With Fishbowl, we were able to quickly roll-out a program that drove immediate results to our stores," said Curtis Stalnaker, Director of IT for Godfather's Pizza. "We have been thrilled with the preliminary results, as the online ordering application has already generated over half a million dollars in revenue."

Also a Fishbowl Email client, Godfather's Pizza has seen a significant bump in new e-club members driven by the online ordering site. It has generated more than 30% of all new email subscribers since its October launch. Yet, Godfather's Pizza is most excited about the benefits gained when using Fishbowl's Email Marketing and Online Ordering products in tandem. The number of online orders increased nearly 25% in weeks an email offer was distributed to The Godfather's E-Club. Using the integrated Fishbowl solutions, Godfather's Pizza is able to track the direct results generated by their email marketing efforts from registration through to purchase.

"We are very excited that Godfather's Pizza, like so many of our clients, is experiencing such a sizeable return on their investment with our on-demand marketing solutions," said Bill Donnelly, Fishbowl's President and Chief Operating Officer . "They have successfully leveraged the integration of our email and online ordering products to closely track their investment and generate results. I look forward to delivering even more revenue to Godfather's Pizza as this program continues to grow."

About Fishbowl: Fishbowl, Inc. is a leading provider of on-demand software and services for the Restaurant industry. Fishbowl's easy-to-use solutions help local and national organizations of all sizes manage and automate critical guest marketing services, including online email and promotions marketing, online ordering and online reservations. Fishbowl works with over 1,500 clients, 30,000 restaurant locations, and maintains a consumer database with over 42 million members. Fishbowl is based in Alexandria, Virginia with offices in North America and Europe. For more information please visit www.fishbowl.com or call 703-836-3421.

About Godfather's Pizza: Godfather's Pizza was founded in 1973 in Omaha, NE, with the mission to serve a more delicious and abundantly topped pizza than any other in the country. Today, Godfather's Pizza has 160 franchisees which operate approximately 650 franchise locations across the country, ranging from traditional pizza restaurants to non-traditional locations in c-stores, airports, truck plazas and schools. Approximately half of Godfather's Pizza's restaurants are located in these non-traditional locations. Godfather's Pizza is ranked #7 in total locations nationally among all pizza chains. Since 1973, Godfather's Pizza has earned a reputation for serving the highest quality pizza plus a selection of grab-and-go items, for non-traditional franchises, like chicken wings, chicken fingers, pre-made bread sticks, pepperoni rolls, pre-packaged salads, desserts and more. For more information, visit www.godfathers.com.

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