Lickity Split Frozen Custard Wins Best of Citysearch 2005: Winner of Best Ice Cream in Los Angeles Doesnt Even Sell Ice Cream

Lickity Split Frozen Custard has won the Best of Citysearch Award (http://www.citysearch.com) for the Best Ice Cream in Los Angeles. Although a popular fad in the Midwest, frozen custard has not yet become big enough of a trend in the Southern California region to have its own category.

Hollywood, CA (PRWEB) July 7, 2005 -- One month after opening up their third location at Graumans Egyptian Theatre, Lickity Split Frozen Custard (http://www.lickity-split.com) has won the Best of Citysearch Award (http://www.citysearch.com) for the Best Ice Cream in Los Angeles. Although a popular fad in the Midwest, frozen custard has not yet become big enough of a trend in the Southern California region to have its own category.

For those unfamiliar with the concept of frozen custard, co-owners Bruce Brown and Michael Scott explain, "If you like ice cream, youll love frozen custard." The all-natural dairy product is actually lower in fat and sodium than regular ice cream. A special manufacturing process that whips the custard at over 80 mph results in the incredibly creamy taste and smooth texture of the frozen custard.

Even though Lickity Split has been featured in the Los Angeles Business Journal and profiled on Lisa Joyners "It List" on CBS News, the Best of Citysearch Award is a unique honor as it is decided through the votes of customers and fans. One reviewer writes that she even drove all the way from Las Vegas to satisfy a Lickity Split Frozen Custard craving.

Following a star-studded red carpet opening over Memorial Day weekend, Lickity Split has commenced full operations at their Hollywood Walk of Fame location. Visitors to the flagship store can learn more about the frozen custard creation process by sitting on barstools around a glass-encased clean room factory environment and watching workers in lab coats churn out fresh frozen custard daily. Tourists and locals in the know can take advantage of a free wireless connection while enjoying al fresco seating in the courtyard of the Egyptian Theatre. In addition to serving mouth-watering frozen custard and sorbet flavors, Lickity Split also offers juicy all-beef hot dogs, hand-cut French fries, pressed panini sandwiches, scrumptious cupcakes and cookies, and a full range of Lavazza coffee drinks.

Lickity Split Frozen Custard Locations:

Lickity Split Hollywood: 6708 Hollywood Boulevard, Los Angeles, CA 90028 * (323) 466-5425

Lickity Split El Segundo: 413 Main Street, El Segundo, CA 90245 * (310) 524-0020

Lickity Split Manhattan Beach: 3200 N. Sepulveda Blvd., Manhattan Beach, CA 90266 * (310) 546-4853

Contact:

Preeti Shrivastava

Tel: (310) 980-0723

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