Priceless Legacy Company Announces Strategic Relationship with Philanthropy World

The Priceless Legacy Company announced a strategic relationship with Philanthropy World, publisher of Philanthropy World Magazine to promote narrative endowment development programs among nonprofit organizations.

Dallas, TX (Vocus) July 7, 2009 -- The Priceless Legacy Company (www.pricelesslegacy.com) announced today that it has established a special strategic collaboration with Philanthropy World, publisher of Philanthropy World Magazine, one of the nation's premier information sources for giving, volunteering and foundation activity. The two companies will cooperate with marketing and branding efforts to educate communities on the importance of life story preservation and how it pertains to best practices in foundation and nonprofit management.

At a time when most nonprofit organizations are eager for new ideas to deepen their fundraising relationships and further their missions, there is growing awareness of the importance of tending to these organizations' "narrative endowments." All organizations are acutely aware of their financial and physical endowments, but it is the sum total of their stories and human impacts that are the critical elements of their true value to their communities and nation. By sponsoring Life Story programs for leaders in their support communities, savvy development personnel are establishing a deeper level of connection and intimacy with their donors while documenting the connection of those donor's life narratives with their cause or mission.

"Since 1996, Philanthropy World has been a leader in spotlighting best practices in the nonprofit community, and celebrating the positive impact that donors are having with so many worthy causes," said Peter Gudmundsson, CEO and Founder of Priceless Legacy. "Philanthropy World's credibility, reach and thought-leadership will help us promote the importance of life story preservation and its effective use in supporting nonprofit advancement activities.

"Philanthropy World is excited about its new relationship with Priceless Legacy," said Chuck May, Chairman/CEO of Philanthropy World, "Our mission is 'to celebrate and spotlight the good works of individuals and organizations, so that others will emulate that behavior', and the offerings of Priceless Legacy are perfectly aligned with that mission."

Priceless Legacy's first print advertisement will appear in the August issue of Philanthropy World.

About Philanthropy World Magazine (www.philanthropyworld.com):

Based in Dallas, Texas, and founded in 1996, Philanthropy World is a privately-held multi-media company committed to "telling the stories" that inspire greater and more effective philanthropy throughout the world.

About The Priceless Legacy Company (www.pricelesslegacy.com):

Based in Dallas, Texas, The Priceless Legacy Company is a privately held custom media publishing company dedicated to helping people preserve their life legacies for the benefit of future generations. Services include interviewing, photo organizing and scanning and the production of beautiful heirloom quality Life Story Packages. The company's website is www.pricelesslegacy.com.

Contact:

Peter A. Gudmundsson, CEO & Founder

214.272.2363 (work)

pgud @ pricelesslegacy.com

###