New MarketingSherpa Report Reveals Fewer Than 10 percent of Information Technology Professionals Read Blogs Regularly (Unlike 53 percent of Journalists)

MarketingSherpa published today a new Special Report entitled 'Executive Outlook 2005-2006: New Data Reveals 3 Key Tactics IT Marketers Can Use for Better Results.' Data on the effectiveness of Blog, email, and lead generation marketing is included. The Report is available via open access at http://www.marketingsherpa.com/sample.cfm?contentID=3030

Warren, RI (PRWEB) July 14, 2005 -- MarketingSherpa Inc., a publisher of benchmark data on IT (high tech), search, email, and ecommerce marketing today released a new Special Briefing entitled, "Executive Outlook 2005-2006: New Data Reveals 3 Key Tactics IT Marketers Can Use for Better Results."

Data on the effectiveness of Blog, email, and lead generation marketing is included. The Report is available via open access at http://www.marketingsherpa.com/sample.cfm?contentID=3030

The data in the report is drawn from an exclusive study created in partnership with CMP TechWeb, MarketingSherpa readership surveys (the publisher has more than 173,000 weekly readers from Corporate America), as well as more than two dozen additional researched sources.

The data will be of particular interest to business bloggers and marketing executives in the information technology community.

About MarketingSherpa:

MarketingSherpa is an award-winning publisher of Case Studies, benchmark data, and practical how-to for marketers in a broad range of industries, including software marketing, business-to-business lead generation, and consumer packaged goods. In addition to online advertising and marketing, MarketingSherpa also covers offline tactics including public relations, trade shows, direct mail, and radio campaigns.

For more information, visit http://www.MarketingSherpa.com or contact (877) 895-1717.

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