BrightWave Marketing Wins Top Prize From Direct Marketing Association at South Star Awards

BrightWave Marketing, an award-winning agency specializing in the strategic optimization of email marketing and digital targeted messaging programs, was awarded the Best in Show from the Direct Marketing Association (DMA) - Atlanta during their South Star Awards ceremony, on behalf of client, Ted's Montana Grill. -BrightWave Marketing was recognized for their strong and measurable performance in managing Ted's Montana Grill's email marketing program. -By winning the Best in Show Award, BrightWave Marketing moves on to compete in the DMA's International ECHO awards.

Atlanta, GA (PRWEB) July 14, 2009 -- BrightWave Marketing, an award-winning agency specializing in the strategic optimization of email marketing and digital targeted messaging programs, was awarded the Best in Show from the Direct Marketing Association (DMA) - Atlanta during their South Star Awards ceremony. The event took place June 18 in Atlanta, GA.

Each year, the DMA Atlanta recognizes companies within the Southeast that display excellence across numerous direct marketing categories. This year, BrightWave Marketing won the top prize on behalf of client, Ted's Montana Grill, a national Classic American Grill founded by media entrepreneur and environmentalist Ted Turner and acclaimed restaurateur George McKerrow Jr. BrightWave Marketing was recognized for their strong and measurable performance in managing Ted's Montana Grill's email marketing program. By winning the Best in Show Award, BrightWave Marketing moves on to compete in the DMA's International ECHO awards.

BrightWave Marketing's (www.BrightWaveMarketing.com) goal was to redefine and rejuvenate an email program full of potential and eager subscribers. BrightWave Marketing, working closely with Ted's Montana Grill's marketing team, developed a best of breed email strategy that included refining email messaging and creative, creating new email products, developing special online only promotions and a database driven, triggered messaging program based on email loyalty and analytics. A free case study summarizing the success of this email program is available at http://www.brightwavemarketing.com/casestudies.php

The annual email program drove meaningful business results and impacted the business bottom line in multiple ways, highlighted below.

-Email program drove ROI of almost 1,400%

-Email Subscriber value of $11.47

-Email response rate increased over 275%

"We are pleased to announce BrightWave Marketing as a winner in the prestigious DMA South Star awards," commented Alex Marchetti, President DMA Atlanta. He added "our panel of judges also recognized BrightWave for their exceptional campaign in the electronic category and presented BrightWave with the Best in Show Award. I would like to congratulate BrightWave on their outstanding performance and wish them success as they advance to the semi-final round in the International Echo Awards."

About BrightWave Marketing

BrightWave Marketing is an award-winning agency specializing in the strategic optimization of email marketing and digital targeted messaging programs. BrightWave Marketing focuses on creating and managing exceptional digital messaging programs that drive revenue, cut costs and build relationships.

Headquartered in Atlanta, GA, BrightWave Marketing has done work for a blue chip client roster including California Casualty, Chick-fil-A, CoreNet Global, iFLOOR, Sports Illustrated and Ted's Montana Grill as well as leading advertising and marketing firms. For more information, please visit www.BrightWaveMarketing.com or visit EmailStatCenter.com, the leading authority on email marketing metrics. BrightWave Marketing's CEO Simms Jenkins is the author of "The Truth About Email Marketing" published by Pearson's FT Press. Visit www.TheTruthAboutEmailMarketing.com for more information on the book.

About Ted's Montana Grill

Ted's Montana Grill was co-founded in 2002 by George McKerrow Jr and Ted Turner, the media entrepreneur, environmentalist and philanthropist. The restaurants serve classic American comfort food at comfortable prices. The company is also widely known for its green restaurant practices, including the use of recycled and recyclable materials, eco-friendly lighting and other fixtures, industry education, as well as a dedicated green team that continually evaluates and manages all Ted's Montana Grill sustainability initiatives. Visit www.tedsmontanagrill.com for more information.

About the Direct Marketing Association

The DMA is the leading trade association for businesses interested in interactive and database marketing, with nearly 4,700 member companies from the United States and 53 other nations.

About the South Star Awards

The South Star Awards Ceremony presents an opportunity to gain industry wide recognition for creating a marketing program that successfully overcame a specific challenge that required strategic prowess.

# # #