Book Marketing Expert Reveals Secrets to The Magic Spell of Harry Potter

A book marketing expert, Warren Whitlock, has been following the Harry Potter Promotion and the release of Harry Potter Half Blood Prince and the marketing of pre-sells over the last eight months. Summary findings are being released on the book marketing experts special Potter Marketing Weblog.

(PRWEB) July 18, 2005 -- The launch of "Harry Potter - Half Blood Prince" is the most successful book launch of all time. Most book marketers not directly involved lament about this, but one says that's the wrong approach.

Book Marketing Expert Warren Whitlock suggests that the "Harry Potter Craze" is great for the book market in many ways.. "I encourage the authors I work with to model successes" said Whitlock. "This is the most successful book launch ever, and full of innovation and lessons for us all"

Whitlock has announced a weblog (blog) to share the data he has collected, and to encourage discussion among authors and publishers.

"Every book marketing project this year has had to compete with the pre-sales of Harry Potter - Half Blood Prince. Instead of fighting Potter, we should be studying the process and using the best new ideas to enhance our own promotions"

Results of Whitlock's research can be found at http://pottermarketing.blogspot.com

Whitlock's free training program for authors is at http://marketingresultscoach.com/authors

Warren Whitlock is a book marketing expert, training hundreds of authors each year about the process he uses to make a book a best seller. He is co-author with Mark Victor Hansen, Wayne Dyer and Dr. Richard of the number 1 best seller "Wake Up... Live the Life You Love" and has promoted dozens of books to "best seller" status. His next book "Business Successes" will be released in the Fall.

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