AdBrite Announces Appointment of Jim Benton to Vice President of Sales

San Francisco (PRWEB) July 22, 2005 -- AdBrite, the Internets Ad Marketplace, has announced the appointment of Jim Benton to Vice President of Sales. Mr. Benton previously served as a Senior Director of Sales at IAC/Interactive Corp, where he managed sales and strategic partnerships for Ticketmaster, Match.com, Citysearch and Evite.

At AdBrite, Mr. Benton is responsible for further developing the advertising sales team, growing the advertising base to AdBrites network of sites, and managing trade show efforts. Mr. Benton, who is passionate about continuing to provide innovation in the interactive media space, brings a strong media background to AdBrite and shares its can-do product approach.

During Mr. Bentons five years at IAC/InterActiveCorp, he served as the Senior Director of Sales, where he was responsible for Partner Marketing across the entire network of IAC sites. Mr. Benton also held the positions of Director of Sales Development for Ticketmaster Media Group within IAC and Director of Ad Programs for Evite. There he launched Evites first advertising program, developed successful guerilla marketing efforts in major metropolitan areas, and designed and implemented several new proposal tools, which resulted in increased sales productivity and revenues. Mr. Benton began his career at AT&T Growth Markets where he won several notable awards, including Highest Electronic Commerce Sales Award and The Gold Club Award, which is the second highest honor at AT&T.

Jim is our secret weapon," said Philip J. Kaplan, founder and CEO of AdBrite. Where Ive made waves as an independent web publisher, Jim is a recognized leader in the world of major publishers and advertisers. Though now that I think of it, I guess hes not such a secret anymore, with us putting out this press release and all. Nevertheless, Jim is incredibly sharp, knowledgeable, and its an honor to work with him. Hes also a snappy dresser and gets to work on time -- a good role model for me."

A native of California, Mr. Benton holds a Bachelor of Science in Commerce from Santa Clara University.

About AdBrite

AdBrite is an Internet Advertising Marketplace that connects independent web publishers with thousands of advertisers. The company enables publishers to monetize their sites by offering an easy-to-use set of tools that handles all publishers ad sales needs. This includes: serving, scheduling, billing, customer service and sales. With its unique ad-approval system, AdBrite also provides web publishers with total control over the look and feel of ads on their site. In addition, AdBrite helps advertisers tap into highly targeted demographics among more than 5,000 high-performing web sites. Based in San Francisco, AdBrite was founded by Philip J. Kaplan, creator of F**kedCompany.com and is backed by Sequoia Capital.

Media Contact:

Justin Kazmark

Andy Morris & Company

212-561-7466

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