Pitfalls in Measuring and Implementing PPC ROI

PPCQuants.com releases a report outlining the pitfalls in measuring and implementing a PPC ROI optimization strategy.

Berkeley, CA (PRWEB) July 27, 2005 -- PPCQuants.com, a leading provider of quantitative advertising tools, released today a report outlining the pitfalls in measuring and implementing a PPC ROI optimization strategy.

ROI is defined as the ratio of profit to investment, where profit is measured over a period of time and ROI is typically annualized to make it easier to compare alternative investment opportunities. For online pay-per-click (PPC) advertising, investment is the total PPC cost of an advertising campaign over the same period as that of profit.

There are two sources of pitfalls in using ROI in PPC advertising: measurement and implementation," says Alex Tajirian, President and CEO of PPCQuants.

About PPCQuants:

PPCQuants, a DomainMart.com company, is lead by professionals with extensive experience in financial portfolio management and valuation. They are leaders in providing analytical and quantitative tools to online advertising to companies and ad agencies.

For more information, please http://PPCQuants.com or contact:

Tom Saitori, Marketing Specialist

PPCQuants

Tel: +1 (415) 905-4234

###