Public Broadcasting Channel THIRTEEN/WNET Executive Joins Carl Bloom Associates, Inc.

WHITE PLAINS, N.Y.(PRWEB) July 28, 2005 -- Direct-response marketing agency Carl Bloom Associates, Inc. (CBA) has announced that George Whelan is joining the firm as Vice President of Marketing & Business Development, effective August 11, 2005.

Mr. Whelan, a resident of Bloomfield, NJ, joins CBA from his previous post as Deputy Director of Membership at THIRTEEN/WNET. Prior to THIRTEEN, he was Director of Annual Giving at Pace University, where he created and implemented the annual fundraising program for alumni, parents, and faculty.

He is the recipient of several PBS Special Achievement awards and was awarded the 2001 "Outstanding Achievement in Direct Marketing Award" by the Direct Marketing Association of Washington, D.C. He is the author of the article "Money in the Middle" featured in the April 15, 2004 Chronicle of Philanthropy.

Said Carl Bloom, founder and president of CBA, Inc., We look forward to George's efforts in expanding CBA's business in public broadcasting, as well as in other nonprofit industries. He is well versed in major giving and multi-media marketing, including the creation and management of direct mail, email and telemarketing campaigns. He brings outstanding skills and expertise to expand the services we offer to our clients in those industries."

About CBA

CBA, Inc. of White Plains, NY is a direct marketing agency specializing in helping nonprofit and for-profit organizations acquire and retain members, donors, and loyal customers. Founded in 1976 in New York City by Carl Bloom, CBA is the originator of a public TV consortium with more than 30 public broadcasting clients nationwide, and of the National Direct Mail Consortium for Public Libraries. Other current and past clients include Consumer's Union, the National Association of Railroad Passengers, Friends of Animals, The Actors Fund of America, AARP, the Bay-Area Make-A-Wish Foundation, numerous publications, and a host of libraries, including the San Diego Public Library, Queens Public Library, Broward County Public Library, and Alameda County Public Library. CBA publishes the online newsletter, CBA Test Patterns, available free by subscribing at www.carlbloom.com.

CBAs subsidiary, The Loyalty Marketing Group, Inc. (LMG), provides incentive and recognition programs that help build relationships with members and customers. CBA also offers complete and comprehensive web development and e-mail marketing through Loyalty eMarketing.

For more information, contact:

Janet Cross, 518-851-9074, cell 518-312-3862.

Carl Bloom, 914-761-2800 or fax 914-761-2744.

http://www.carlbloom.com

Source: Carl Bloom Associates, Inc.

81 Main Street, Suite 101, White Plains, NY 10601

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