CVBs, DMOs Win Online with TIG Global’s Launch of ‘Destination 1’ Internet Marketing Program

Internet marketing firm’s new "Destination 1" service platform for CVBs, DMOs attracts destination travelers, drives value online.

Washington, D.C. (PRWEB) August 1, 2005

TIG Global, the leading interactive marketing company for hospitality, will unveil “Destination 1,” its winning online marketing solution for CVBs, at the IACVB Convention in August. Destination 1 is a suite of turnkey, comprehensive interactive marketing services designed specifically to advance the marketing and sales objectives of Convention and Visitors Bureaus (CVBs) and Destination Marketing Organizations (DMOs), giving TIG Global hospitality clients the edge in the highly competitive race for Internet positioning.

TIG Global’s Destination 1 will drive consumer demand, promote the value of CVBs and DMOs online, and provide peak performance reporting allowing CVBs and DMOs to share the winning results with their members and state and local governments. TIG Global provides each CVB or DMO with a customized, integrated program – in effect becoming its all-inclusive Internet marketing team – for a flat fee. The Destination 1 offering includes:

•    Detailed monthly and quarterly reporting and analysis through TIG Global’s proprietary RPM – “Revenue Performance Metrics” – reporting platform

•    Website development, hosting, content management, and unlimited website maintenance and updates

•    Search engine optimization and constant generation of optimized copy for seasonal events and packages

•    Full Pay-Per-Click marketing program adjusted for seasonal prominence and maximum ROI

•    Strategic linking program to maximize targeted online placements and link popularity

•    Permission-based email marketing campaigns, including interactive e-postcards, to members and target destination guests

•    Highly proactive, all-inclusive client support and consulting services to support CVB and DMO marketing and sales teams

“Based on our extensive experience in providing web presence management and e-business strategies to the hospitality industry, TIG Global understands the important role DMOs play in attracting destination travelers to its area markets. With Destination 1, we are committed to working with DMOs to drive additional value to their various stakeholders and to extend upon our track record of delivering unrivaled ROI to our hospitality clients,” said Frederic W. Malek, CEO of TIG Global.

As part of the Destination 1 marketing strategy, TIG Global researches and analyzes the geographic location, area demand drivers, seasonal events, and local activities related to client CVBs and DMOs in order to ensure maximum website visibility. TIG Global helps CVBs and DMOs explain the enormous value of online leadership with best-of-breed RPM (“Revenue Performance Metrics”). RPM enables CVBs and DMOs to validate the effectiveness of their online marketing campaigns for themselves and for their members and state and local governments.

“By developing and defining a strong Internet presence with Destination 1, DMOs will be able to serve as a leading online informational resource for destination travelers, to attract meeting and event planners, and to enhance their direct relationships with local businesses,” said Trip Schneck, President of TIG Global.

About TIG Global:

TIG Global, headquartered in Washington, DC, is the leading provider of interactive marketing services for the hospitality industry. TIG Global's consultative, strategic marketing programs raise Internet visibility, generate consumer demand, drive value online, and deliver unrivaled ROI to hospitality clients. TIG Global combines its hospitality industry knowledge and e-business expertise to help clients maximize the potential of Internet channel and gain more than their fair share of this rapidly expanding market. TIG Global serves more than 300 hospitality clients worldwide.

Learn more about TIG Global’s Internet marketing services and new Destination 1 offering at http://www.TIGglobal.com/destination1. Please contact Pablo Calvo, 202.465.3952, pcalvo@TIGglobal.com, or Kristina Griffin, 202.465.3905, kgriffin@TIGglobal.com.

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