Take A Spin On The New Sunkist Flavor Wheel Of Citrus Fruits In Season

Learn fascinating fast facts about different varieties of Sunkist® citrus fruits including lemons, oranges and limes using the fun, new interactive Flavor Wheel at www.sunkist.com.

(PRWEB) August 8, 2005 -- Ever wonder how to tell when lemons are ripe or the best time to look for Valencia oranges? Do you know the difference in taste between a Satsuma, Clementine and Honey Mandarin? Now you can learn fascinating facts including distinctive varietal flavors, peak seasons and ripeness tips about 17 different varieties of Sunkist citrus fruits (http://www.sunkist.com/flash/flavor_wheel.html?utm_source=prweb&utm_medium=press+release&utm_campaign=flavor+wheel).

Take a spin on the new, interactive Flavor Wheel (http://www.sunkist.com/flash/flavor_wheel.html?utm_source=prweb&utm_medium=press+release&utm_campaign=flavor+wheel). Simply click on a picture of one of the citrus fruits (http://www.sunkist.com/flash/flavor_wheel.html?utm_source=prweb&utm_medium=press+release&utm_campaign=flavor+wheel), which are color-coded according to relative sweetness or tartness, and read about the distinguishing characteristics of your favorite variety of lemons, oranges, limes, tangerines, tangelos, mandarins, grapefruit and pummelos. Get helpful tips for determining the best time to look for different varieties in your produce department and other useful information at the click of a mouse.

"It's a fun, interactive and easy way to add more citrus goodness to your daily diet by experimenting with new varieties," said Robert Verloop, VP of Marketing for Sunkist Growers. "People are sometimes hesitant to try new tastes. The Flavor Wheel gives them an idea of what to expect."

More than 6,000 citrus growers in California and Arizona own Sunkist Growers, Inc., one of the world's oldest and largest citrus marketing cooperatives. Most of the growers are small family farmers, with approximately 2,000 of them producing lemons. For more information about Sunkist, visit www.sunkist.com. Sunkist is a registered trademark of ©2005 Sunkist Growers, Inc. All Rights Reserved.

Contact:

Tina Wilmott

619-814-1999

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