Anchor Launches LeadVerifier To Verify, Correct and Enhance Internet Leads

Billions of leads are generated annually over the web, many having postal, email and/or phone number inaccuracies -- resulting in lost sales. To address this problem, Anchor Computer today announced the availability of LeadVerifier - a web based system that instantly scrubs, verifies and enhances Internet leads received through end user and/or third party web sites.

Farmingdale, NY (PRWEB) August 8, 2005 -- Billions of leads are generated annually over the web, many having postal, email and/or phone number inaccuracies -- resulting in lost sales. To address this problem, Anchor Computer today announced the availability of LeadVerifier - a web based system that instantly scrubs, verifies and enhances Internet leads received through end user and/or third party web sites.

Leads that successfully pass through our LeadVerifier verification process result in better delivery of marketing communications messages through direct mail, phone and e-mail", said Bill Korn, President of Anchor's LeadVerifier Division. Poor leads that have not passed our system are rejected - resulting in lower lead acquisition costs".

We designed LeadVerifier for companies seeking to reject worthless leads while verifying, correcting and enhancing good leads. Using our Web-based solution, leads are instantly processed against a combination of licensed postal products and multiple third-party consumer and business databases containing phone and email data".

LeadVerifier 's interface provides the simplicity, security and control that information technology (IT) and marketing professionals want!"

How LeadVerifier Works:

After a lead is entered on a web site (end user or lead generator), the data is uploaded to our servers. Within seconds the data is scrubbed, verified, enhanced and then downloaded either as a good lead or rejected as a poor lead. (Good vs poor lead business rules are determined by client).

Users can choose from a pre-packaged service option or select customized processing options and any changes can be applied or appended to the original data based upon the service option(s) selected.

Using proprietary technology, LeadVerifier scrubs, verifies and enhances consumer and business data using USPS(R) licensed products and other data sources. Options available include:

Name and Address Verification:

- Authenticates an individual, family or business exists at a specific address.

Postal Verification:

- Verifies an address is deliverable and whether it is a residence, business or other location.

Phone Verification:

- Verifies a phone number exists for that household or location

Email Verification:

- Corrects syntax and domain name errors.

Suppression Processing:

- Suppresses duplicate leads and undesirable addresses, ie. Prison addresses.

De-Duplication:

- Data is de-duped against previously verified data.

About LeadVerifier

Using multiple consumer and business databases, LeadVerifier provides a wide range of lead scrubbing, verification and enhancement services. LeadVerifier is a division of Anchor Computer, Inc. LeadVerifier and the LeadVerifier logo are registered trademarks of Anchor Computer, Inc.

For additional information please visit www.LeadVerifier.com or call us at

(888) LEADSPLUS (532-3775).

About Anchor Computer

Anchor Computer, Inc., Farmingdale, NY, is a national database marketing company providing a wide range of data processing services to local, regional and national consumer and business-to-business marketers. Anchor improves the return on its clients' marketing investment using the following services: Address Hygiene, Phone Data Services, E.Marketing, Database Management, Mailing Lists and Postal Processing. Anchor Computer is a non-exclusive licensee of the United States Postal Service®. For additional information visit www.AnchorComputer.com

For Additional Information

Please Call:

954-428-2270 x250

Anchor Computer Inc

1900 New Highway

Farmingdale, NY 11735-1509

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