Apartment Manager Scorns Cheap, Rugged Furniture: 'Too Good to be True'

Sofa re-invention startles apartment manager. Home Reserve, LLC. invents new category of upholstered RTA furniture. Sofas, loveseats, chairs, and ottomans: surprising comfort, amazing value.

FORT WAYNE, IN (PRWEB) August 18, 2005 -- Its not easy to reinvent something as common as sofas and lounge chairs, but a Fort Wayne firm, Home Reserve, Inc., has done exactly that, and done it well.

At least thats what a local apartment manager concluded-reluctantly.

I saw those prices and I said to myself, 'Trash. Thats all they could be. Trash."

The manager, who asked to remain anonymous-No sense in advertising my stupidity"-visited the Home Reserve website (www.homereserve.com) more in desperation than anything else" after combing newspaper ads and local stores for reasonably-priced, durable furniture.

I rent furnished housing for students and young couples, and I have to watch my bottom line. When a local search didnt turn up anything promising, I just typed 'cheap sofa into a search engine to see what Id get."

High on his list of hits was Home Reserve, Inc., a Fort Wayne firm that sells RTA (ready-to-assemble) sofas, lounge chairs, loveseats, and ottomans at about 40% of what the retail big boys charge.

I took a look and I was impressed-until I saw the prices. Then I decided they were just too good to be true. I figured there was no way you could sell a sofa for $299 unless you cut corners all over the place, and Im not interested in furniture like that. It wouldnt last a year with most of my renters."

But desperation led the doubting manager back to the website again-and again.

The more I read, the better their merchandise sounded, and finally I just had to see for myself whether it was any good or not."

The managers search led him to Home Reserves Fort Wayne factory, where he received a tour from the president of the company," no less.

What I saw on that tour really opened my eyes. Theyve rethought nearly every aspect of making and selling furniture.

At every step of the operation they emphasize efficiency-and quality. Their units have a smart look and a solid 'feel. They also have features like interior storage space and interchangeable upholstery that Id never even heard of before."

The manager placed a large order over the Internet (there are no mail-order or showroom sales, which translates into more savings for the consumer), and was amazed when the entire shipment arrived within a week.

I started delivering sofas to some of my tenants, and when they saw only three medium-sized boxes they looked at me like I was crazy."

The manager promised to return the next day to help assemble the furniture, but when I got there almost everybody had already assembled it by themselves."

Amazing," the manager says. Amazing."

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