New Book Socialnomics Declares It's a People Driven Economy, Stupid Wiley Publishing (Hoboken, New Jersey) today announced the release of Socialnomics: How social media transforms the way we live and do business. The author, Erik Qualman, professes that social media isn't a fad, but a fundamental shift in the way we live and communicate. Socialnomics has grabbed the public's attention as evidenced by articles in Forbes, The New York Times, USA Today, The Huffington Post, Mashable, PR Week, ZDNet and Computer World. Hoboken, New Jersey (PRWEB) August 20, 2009 Wiley Publishing (Hoboken, New Jersey) today announced the release of Socialnomics: How social media transforms the way we live and do business. The author, Erik Qualman, professes that social media isn't a fad, but a fundamental shift in the way we live and communicate. Socialnomics has grabbed the public's attention as evidenced by articles in Forbes, The New York Times, USA Today, The Huffington Post, Mashable, PR Week and Computer World. Social Media has overtaken pornography as the top activity on the Web and the time is now for companies and individuals to take advantage of this historic opportunity. Qualman takes creative liberty with adjusting James Carville's famous 1992 Clinton Campaign line from "It's the economy, stupid" to "It's a people driven economy, stupid." This modified phrase helps accentuate a key point of the book, which professes that, just like we no longer search for the news today, rather it finds us; soon we will no longer search for products and services rather they will be pushed our way by our friends and acquaintances via social media. As a result of this shift, the products and services that provide the best value will win, rather than the companies that are the best at marketing and messaging. Using real world case studies, Socialnomics explores why flourishing companies are acting more like Dale Carnegie and less like David Ogilvy; listening first and selling second. One unique aspect of Socialnomics is that it details how social media has changed personal behavior, both online and offline. What happens in Vegas no longer stays in Vegas, rather it stays on YouTube...Facebook...Twitter, etc. "You have to live your life as if your mother is watching, because she probably is - the fastest growing segment on Facebook is females 55-65 years old," says Qualman. A YouTube video produced by Qualman titled "Social Media Revolution" has been an overnight success capturing 65,000 views in less than a week, helping to drive demand for the book. Early reviews have also been positive for Socialnomics: "People with a passion for something can be infectious. It's obvious that Erik Qualman's passion is social media." - Dan Heath, New York Times Best Selling Author of Made to Stick "In Socialnomics, Qualman brilliantly prescribes that the key to social media success is doing rather than deliberating. This is a must read for anyone trying to leverage the social graph rather than be squashed by it." - Steve Kaufer, CEO, TripAdvisor "Social Media isn't just for the Next Generation - it's for every generation. Whether you're an entrepreneur, a media professional, a college student or a mom, social media will shape your future. Don't be overwhelmed by it; read Qualman's book instead." - Jane Wooldridge, The Miami Herald Socialnomics is available now at all major online and offline book retailers. About Erik Qualman
About Wiley
# # #
|
© Copyright 1997-2012, Vocus PRW Holdings, LLC. |