INSIDE BEAUTY Explores New Natural Market Trends

INSIDE BEAUTY, a new event for the beauty, health, and wellness market will offer a two-track educational program on Beneficial and Everlasting Beauty. The three day trade show and two-day educational conference (inside-beauty.com) will take place September 27-29, 2005 at the Jacob K. Javits Convention Center in New York and runs concurrently with the 13th Annual HBA Health & Beauty America. Beneficial and Everlasting Beauty key conference tracks.

Princeton, NJ (PRWEB) September 6, 2005 -- INSIDE BEAUTY, a new event for the beauty, health, and wellness market will offer a two-track educational program on Beneficial and Everlasting Beauty. The three day trade show and two-day educational conference (www.inside-beauty.com) will take place September 27-29, 2005 at the Jacob K. Javits Convention Center in New York and runs concurrently with the 13th Annual HBA Health & Beauty America.

The INSIDE BEAUTY conference program has been designed to cover the latest scientific research, marketing trends, and product innovations as well as thoroughly explore the opportunities and challenges facing this new market sector," said Laura Connolly, project manager, INSIDE BEAUTY. Conference delegates will gain new knowledge on the 'beauty from the inside out approach that is becoming increasingly important to consumers. They will also learn how they can bridge the gap between cosmeceuticals and nutraceuticals."

The one-day Everlasting Beauty Educational Program, presented by Skin Inc., will feature five sessions. Peter T. Pugliese, MD, a biomedical consultant to the cosmetic and pharmaceutical industries, will kick off the conference with The Esthetician of the Future," in which he will discuss the nature of aging skin, how new science will approach this issue, and the future of esthetics. The program will also include sessions on: Feng Shui in Spa Conception and Design," by leading industry expert, Sam Margulies, Founder and President, Atmosphere Spa Design; best-selling beauty author, Rona Berg, will discuss Stress and Beauty Burnout," and Complete Improved Health Through Exercise," will be presented by David Hall, CEO, Cellercise.

Everlasting Beauty concludes with a panel discussion on Global Beauty: The Face of Natural and Wellness Trends." Editors from Allured Publishing will offer a comprehensive international perspective on the latest market data and analyses of consumer behavior, plus insights into the hottest and most exotic natural ingredients on the market.

Beneficial Beauty, presented by Nutraceuticals World, is a two-day track that begins with, New Frontiers in Beauty, Health & Wellness," providing attendees with insider knowledge on how several retail giants are seizing market share in the beauty, health, and wellness arena. This session will be led by Stuart Skorman, founder, and chairman of Elephant Pharmacy; Cindy Angerhofer, Director of Botanical Research, Aveda; Minna Dam, President of Ferrosan; and Doreen Bortel, VP-Organizational Strategy, of eq-life, a subsidiary of Best Buy.

The program will also include the following programs: Eat and Drink to Everlasting Beauty: Exploring the Roles of Dietary Supplements, Cosmeceuticals and Functional Foods" and World Wise Beauty: Focusing on Regulatory Trends, Issues and Opportunities in the U.S. and Europe."

On Wednesday, Valerie Latona, Group Beauty Director for Natural Health Magazine and Frank Lampe, VP of Content Development for Inner Doorway Health Media, present an intimate look at the savvy consumer in Beauty & Health in the Eyes of the Beholder: Taking a Closer Look at the Beauty, Health & Wellness Consumer."

Wednesdays sessions also include Clock Stoppers: Understanding Anti-Aging Factors and the Secrets to Marketing Longevity" about diet and capturing the anti-aging consumer, and explores the power of using nutrients such as grape seed extract and green tea. This session will include a presentation by Dr. Barry Sears, President, Inflammation Research Foundation, and the ZoneDiet creator.

The latest clinical research and innovative skin care solutions, discovering how to harness the spa client, and getting tips on marketing spa services and products is all covered in Savvy Spa Marketing: Using Beauty, Health & Wellness as Guiding Posts for Developing a Successful and Lucrative Business Model." The program concludes Wednesday afternoon with Advanced Beauty, Health & Wellness Category Breakers," an in-depth look at competitive marketing essentials for cutting-edge businesses in the fields of nutrigenomics, cosmegenomics, and other evolving niche markets. DSM Nutritional Products is the exclusive sponsor of the Beneficial Beauty educational program.

Another highlight of the INSIDE BEAUTY conference program is the Keynote Luncheon Address being delivered by Cheryl Forberg, an anti-aging expert and nutritionist as well as best-selling author of Stop the Clock! Cooking: Defy Aging & Eat the Foods You Love," on Tuesday, September 27th at 12 Noon.

The INSIDE BEAUTY exhibit floor will bring together the established as well as emerging companies that are at the forefront of the beauty, health, and wellness market. Manufacturers and marketers of beauty and personal care products along with R&D formulators, drugstore and food market retailers, and medical and wellness spa owners will be able to source new minerals, proteins, oils, herbs, botanicals, functional foods and dietary supplements, distributors, packaging, private labels and finished goods that promote health, wellness and everlasting beauty.

As the beauty, health and wellness market expands, INSIDE BEAUTY will recognize and honor the best innovative beauty and personal care products representing the fundamentals of benefit--driven beauty with the Natural Beauty Awards" on Wednesday, September 28. The first annual awards ceremony is sponsored and presented by Natural Health Magazine-the leading consumer publication in beauty, health & wellness.

INSIDE BEAUTY will be located alongside the 13th Annual HBA Health & Beauty America, (www.hbaexpo.com) the largest cosmetic and personal care product development event in North America. INSIDE BEAUTY will benefit from HBAs worldwide marketing and promotion campaign and is expected to draw attendees and exhibitors from Europe, Asia, North America, and South America. For more information on INSIDE BEAUTY visit www.inside-beauty.com or contact Laura Connolly, Project Manager, at 1-609-452-2800, ext. 104.

For press information, contact Annie Scully at 1-845-368-0608.

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