Press Release Blues: Why Most Press Releases Get Thrown in the Trash in Seconds "Why don't my press releases ever get publicity for me?" It's a common complaint among small business owners who write and distribute a press release but get little or no response from newspapers, radio or TV reporters. Now, a free "press release resource center" is available to public relations professionals and non-professionals alike that makes it easier for anyone to write an effective press release. Pittsburgh, PA (PRWEB) September 7, 2005 The first press release Vijay Kannan ever wrote resulted in five radio interviews in three countries and thousands of visitors to his "Breakthrough Love Letters" Website. The first press release ever written by Rev. Paul Heier, Co-Pastor of Lifespring Community Church in Tampa, attracted more than a dozen newspaper, radio and TV stories about Lifespring's migrant worker assistance program. The first press release ever written by Robert Hostetler of Safe Envelope Solutions in Mansfield Ohio generated a call from a nearby TV station in less than two hours. But despite "press release success stories" like these, most entrepreneurs, business owners, and professionals who write a press release hoping for free publicity fail miserably at snagging the media attention they want. "That's because most people don't understand what reporters are looking for in a press release," says George McKenzie, a former TV news anchor and radio talk show host who is now a press release consultant. "They tend to think a press release should talk about how great their company is and what wonderful things they've accomplished," McKenzie continues. "But people in the media are looking for information that's interesting to their audiences. Reporters want stories their audiences need to know or would like to know...news that's important and relevant in their daily lives. Most press releases ignore the audience and focus on glorifying the company. It's a big mistake." McKenzie has created a new website called "Press Release Pro" to help anyone who wants to generate publicity for themselves or their business through press releases. "Press Release Pro" at http://www.write-a-press-release.net provides articles, expert advice, links to press release distribution services, access to free press release templates, and even several press release critiques which will help "press release novices" learn about press release "do's and don'ts." "Press Release Pro" is now online and active. A sister site, "News Release Pro" is also available at http://www.newsrelease.ws ###
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