Keith Brand, Founder and President of Stored Value and Fringe Banking Consulting Firm Tefisto Partners, Elected to InteleCardNews Editorial Advisory Board

Will Assist in the Editorial Direction of InteleCardNews, the Leading Prepaid Telecommunications and Stored Value Products Publication

Tempe, AZ (PRWEB) September 8, 2005

Keith Brand, former Circle K category management executive and now President and co-founder of the consulting firm Tefisto Partners, has been appointed to the InteleCardNews Advisory Board. Mr. Brand will advise the publication on the growing Prepaid Telecommunications, Financial Services and Stored Value space.

“I look forward to sharing my opinions and expertise with the InteleCardNews panel” said Mr. Brand. “I will bring a retailer’s perspective to the publication, drawing upon my experience as the former Director of Category Development at Circle K Stores, where I led the development of the Prepaid Telecom and Financial Services areas, focused on the Unbanked consumer.”

“Tefisto Partners recognizes InteleCardNews as the leading publication in the Stored Value arena.” continued Mr. Brand, “We believe my participation on the panel will be mutually beneficial, allowing me to increase my level of expertise in this space, while allowing InteleCardNews to gain valuable retailer and consumer insight.”

"We look forward to receiving Keith's expert perspective on the prepaid category, particularly his insights into the retail segment of the marketplace” said Jo Ann Davy, Managing Editor of InteleCardNews. “With his addition to the Editorial Advisory Board, ICN further enhances its coverage of all aspects of the prepaid industry."

About Tefisto Partners:

Tefisto Partners, based in Tempe, Arizona, is a consulting / outsourced category management practice made up of retail industry veterans who specialize in product development, marketing communications and supply chain management within the Prepaid Telecommunications, Financial Services and Stored Value space. For additional information, visit http://www.tefistopartners.com.

About InteleCardNews Magazine:

Since its inaugural issue published in 1995, InteleCardNews (ICN) has become the definitive resource within the thriving prepaid communications and burgeoning smart card industries. ICN reports on practical applications and business solutions provided by prepaid products and services in the U.S. and internationally. Markets covered include telephony, wireless, stored value, dialtone, payment, e-payment and smart cards. For additional information, visit http://www.intelecard.com.

Contact Information:

Keith Brand

President

Tefisto Partners, Inc.

http://www.tefistopartners.com

Theresa Ward

Editor-in-Chief

InteleCardNews Magazine

http://www.intelecard.com

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