Free Data Hygiene and Merge/Purge Checklist Released

Satio Solutions (www.satio.com), a leading provider of Data Hygiene, Data Quality and Customer Data Integration (CDI) services and software, today announced the release of a free Data Hygiene and Merge/Purge Checklist as an aid to those professionals charged with managing Direct and Database Marketing initiatives. The Data Hygiene and Merge/Purge Checklist for Direct and Database Marketing professionals is available for free download at: http://www.satio.com/checklist

Arlington, TX (PRWEB) September 9, 2005 --- Satio Solutions (www.satio.com), a leading provider of Data Hygiene, Data Quality and Customer Data Integration (CDI) services and software, today announced the release of a free Data Hygiene and Merge/Purge Checklist as an aid to those professionals charged with managing Direct and Database Marketing initiatives.

The checklist provides definitions and information about the various data validation, data hygiene, data quality, and targeted message deliverability options that can be incorporated into each data services project or database marketing activity. The checklist is organized as an outline of options as an aid to planning for those performing traditional merge/purge extending to strategies applicable to more sophisticated database marketing support systems and services.

"We developed this checklist as a service for anyone involved in name and address data management. It is based on the forty years of combined experience at Satio Solutions", explained Steve Johnson, President of Satio Solutions. "The checklist can be utilized by anyone involved in database marketing ... for those with sophisticated CRM data integration responsibilities or traditional merge/purge promotional activities. The hyperlinked information can serve as a tutorial for those managing their first data services project or the seasoned professional."

The Data Hygiene and Merge/Purge Checklist for Direct and Database Marketing professionals is available for free download at: http://www.satio.com/checklist

Successful B2B and B2C database marketing strategies depend upon the quality and accuracy of the information that comprises the data resources drawn against for customer, donor, and prospect communication activities. Effective solutions are achieved by blending data, analysis, technology, software, and services in order to minimize costs and maximize results of data management and business communication effectiveness.

About Satio Solutions

Satio Solutions, a division of Lists and Data Services Corporation, is an independent solutions provider of data hygiene and data quality services, systems, and supporting software. Our services and systems are based upon a strong foundation of providing data management solutions to the direct marketing community for over 20 years. We believe that our success is directly tied to the successes of the customers we serve.

We are committed to empowering businesses both large and small with cost effective data quality management solutions in order to create real world business benefits that are directly measurable through increased revenues and cost reductions. It is this commitment that we believe sets a higher standard for quality assurance and creates the greatest opportunity to achieve satisfied customers and long-lasting business relationships.

For more information, please contact:

Steve Johnson

Satio Solutions (http://www.satio.com)

P.O. Box 200516

Arlington, Texas 76006-0516

Phone: (817) 277-9479 Fax: (817) 277-7580

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