Already, nearly three-quarters of teens 12-17 and 39% of kids 3-11 use the Internet

Dublin (PRWEB) September 15, 2005

Research and Markets (http://www.researchandmarkets.com/reports/c23950) has announced the addition of Kids and Teens: Blurring the Line Between Online and Offline to their offering

The kids are back in school. Time for reading, writing and arithmetic — not to mention IM'ing, texting and blogging. And time for marketers and media companies to get ready for the always-on future.

Kids and teens are the first totally wired generation, and they will change the worlds of marketing, technology and communications forever.

Already, nearly three-quarters of teens 12-17 and 39% of kids 3-11 use the Internet. For them, and particularly for teens, there is increasingly less separation of online and offline. "Going on the Internet" is ceasing to be something special and unique simply because it's always there.

Teens are immersed in the "digital" lifestyle and yet sometimes it's like they're using the SparkNotes version of media, dipping in just enough to get what they need and then moving on to something else. And it's not just their media that's fragmented, it's their whole world. Life for today's teens resembles one of the ubiquitous teen blogs: random, breathless and intensely personal.

The first reaction from marketers is to engrain themselves in kids' interactive lives. Youth marketing is flush with online product placements, sponsored games and ringtone promotions. It's always been challenging to market to teens, whose notion of cool can change at the drop of a Von Dutch hat. But today's wired teens are already more sophisticated, demanding and powerful consumers than their parents were. Tomorrow's teens will be even more so.

Find out how to keep up with the next generation of customers, read our new Kids and Teens report.

Key questions the Kids and Teens report addresses:

• How many kids and teens use the Internet?
• How many use mobile phones?
• What do they do with technology?
• How does being "always connected" affect media habits and marketing preferences?
• How kids and teens are changing communication?
• And many more…

For more information visit http://www.researchandmarkets.com/reports/c23950

Laura Wood

Senior Manager

Research and Markets

Fax: +353 1 4100 980

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