BurrellesLuce Presents the Arthur Wynne Jr. Memorial Award

First time award program to recognize college student and aspiring public relations professional

Livingston, NJ (PRWEB) September 12, 2005 -- BurrellesLuce, the nation's leading media monitoring company, will present for the first time the Arthur Wynne Jr. Memorial Award program to recognize one college student and aspiring public relations/communications professional for their achievements in the development of a public relations program and commitment to the practice of public relations.

Utilizing MediaContacts(TM), the BurrellesLuce online media directory, and knowledge of public relations practice; applicants are expected to devise a public relations program for a product launch of their choice. Following the guidelines for submission, candidates are required to develop key messaging points, promotional ideas and press releases for publicizing the product in both industry and consumer publications. Applicants will also build a media list of key contacts using MediaContacts.

To be eligible, each applicant must have attained either junior or senior status by the fall semester of 2005 and be registered as a full-time undergraduate student at an accredited four-year college or university studying public relations, journalism, communications or marketing. Candidates must also be active members of the Public Relations Student Society of America (PRSSA).

"One of our primary goals is to provide career development for our members," said Jeneen C. Garcia, PRSSA's Director of Education. "Thanks to our partnership with BurrellesLuce, we are able to promote this new scholarship opportunity to help advance the career of a future public relations professional."

One award in the amount of $1,000 will be presented during the PRSA International and PRSSA National Conferences scheduled for October 2005 in Miami Beach, Florida.

BurrellesLuce is committed to assisting young public relations professionals as they pursue their careers and begin their ascent to excellence in the industry", said Robert C. Waggoner, Chairman and CEO of BurrellesLuce. PRSSA plays an important role in promoting public relations amongst students, as do award programs," he said. We are pleased to support the efforts of PRSSA and contribute to the success of these young professionals."

MediaContacts is part of the new MediaConnect(TM)communications management portal, which seamlessly combines media contact information with electronically delivered clipping content. The MediaConnect portal combines both contacts and content (via MediaContent(TM)) in one interconnected location.

Completed entries must be received by Friday, October 7, 2005 for consideration. Application forms and contest guidelines for the Arthur Wynne Jr. Memorial Award are available upon request.

About BurrellesLuce:

BurrellesLuce is the world's leading media monitoring company, offering the most complete coverage and analysis of all media through advanced technology and proven editing processes, providing customers with the knowledge and insight they need to stay ahead of the competition and on top of the marketplace. As industry pioneers for over 100 years, BurrellesLuce has leveraged its experience to assist companies and organizations worldwide in measuring and assessing the value of media coverage to help them make effective business decisions and gain a competitive edge.

For more information, visit BurrellesLuce on the Web at www.BurrellesLuce.com/prel, or call Sue Ross at (800) 631-1160.

About the Public Relations Student Society of America (PRSSA):

The Public Relations Student Society of America (www.prssa.org) is the world's preeminent pre-professional organization for students interested in public relations. Founded in 1968 by its parent society, the Public Relations Society of America, the organization has grown to include more than 8,500 members at 266 colleges and universities.

By focusing on Growth, Education, Advancement, Relationships and Students (G.E.A.R.S.), PRSSA continues to advance the profession and the future professional. PRSSA's primary objectives for its members are to enhance their knowledge of public relations, to provide access to professional development opportunities and to serve the public relations profession by helping to develop highly qualified, well-prepared professionals.

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