New Tools Offer a Reality Check for Consultants Marketing

Guerrilla Consulting automated Web site Assessment and Consultant's Jargon Generator shed light on marketing pitfalls.

San Francisco, CA (PRWEB) September 14, 2005 -- "About Us." "Our Qualifications." "Our Clients." Too many consultants Web sites are plagued with the royal "We" syndrome. This inward focus is just one of the shortcomings of many consultants Web sites.

As a result, the message of many consultants sites falls on deaf ears. "It seems as though many of these consultants are breathing too much of their own air," says Michael W. McLaughlin, the co-author of Guerrilla Marketing for Consultants and a consulting industry veteran.

McLaughlin created a free, automated assessment tool to help consultants analyze the marketing power of their Web sites. The Guerrilla Consulting Web Site Self-Assessment is available at the following URL: http://www.automatedassessments.com/assessment.aspx?id=144.

Industry jargon is another problem that plagues consultants communications, both on the Web and offline. Anyone who has heard or used terms like "optimizing seamless capability transfer" needs to take a look at the Consultants Jargon Generator for a reality check-or just a good laugh. The Consultants Jargon Generator is available on the award-winning Guerrilla Consulting blog at the following URL: http://guerrillaconsulting.typepad.com/guerrilla_marketing_for_c/2005/09/consulting_jarg.html.

Consultants who befuddle their clients with meaningless jargon and vapid Web sites have to work harder to generate leads and close sales. The Guerrilla Consulting Web Site Self-Assessment and The Consultants Jargon Generator help arm consultants with the knowledge to examine their marketing efforts with a fresh eye.

About The Guerrilla Consultant -- a complementary, online newsletter dedicated to applying the principles of Guerrilla Marketing to the work and lives of professional consultants. Editor Michael W. McLaughlin is coauthor, with Jay Conrad Levinson, of the book Guerrilla Marketing for Consultants (Wiley, 2005). For more information, see http://www.guerrillaconsulting.com.

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