RichLink® ePublishing Suite Solves Revenue Challenges for Online Publishers

Automated Content Enrichment Increases Incremental Revenue for Portal Advertising and Online Content Licensing

PALO ALTO, Calif., October 3, 2001--Sentius Corporation, developer of RichLink®, today announced the launch of its revenue-driving ePublishing suite. Both parts of the ePublishing suite, License Burst and Word Burst, employ word and phrase level automated content enrichment technology to increase revenue for publishers and enhance website experience for end-users.

By enriching content at the word and phrase level, RichLink Word Burst provides editors with an easy-to-deploy application to expand their readership and gauge the popularity of specific content. Word Burst also creates an immediate new advertising revenue opportunity, targeted to an opt-in audience, that generates more ad dollars at higher CPMs.

Working seamlessly with any content management system, RichLink License Burst builds a highly interactive version of any content licensors data that expands readership, incrementally increases syndication earnings, and improving time to knowledge by up to 34%.

RichLink Word Burst can be seen in action at on MedicineNet at http://www.medicinenet.com/richlink.html and License Burst can be seen at www.reutershealth.com/frame2/eline_jp.html.

We expect to double our content licensing revenue in Japan because of RichLink," said Geoff Worton, VP of Worldwide Sales at Reuters Health Information, RichLinks first License Burst partner. Bob Bancroft, President of MedicineNet, RichLinks inaugural Word Burst client, said, Were already closing sales with RichLink."

RichLink is like key word advertising-only better," said Chris Shipley, Vice President of IDG Executive Forums.

Turn-key RichLink publishing deployment solutions enable intranets, extranets and commercial web sites to embed content in-context so it is easy to use and understand. When end users click on words and phrases on an enriched web page, additional content appears instantly in a pop-up window without the end user having to leave the page. Consumers get their information when and where they want it-at the point of impact. That means greater satisfaction and more productivity for the end user.

RichLink is already known worldwide for eGlobalization applications with such renowned enterprise customers as Apple Computer and Seiko Epson and with major publishers like Asahi.com and Wall Street Journal. The technology is now being used as an ePublishing application to increase readership and drive advertising revenue here in the United States. Customers like MedicineNet, Reuters Health, Facts and Comparisons, and Insight Interactive Group have already signed on to the RichLink ePublishing solution.

RichLink Word Burst and License Burst make content profitable," said Sentius CEO Marc Bookman. These new products require minimal investment from our publishing customers and quickly help to drive online ad sales and syndication revenue."

About RichLink

RichLink enhances content with rich layers of automatic pop-up information that educate and assist readers without sending them to another web page. Working on a user opt-in principle, RichLink allows readers to simply click on a highlighted term to view an associated pop-up Knowledge Burst. A RichLink Knowledge Burst can contain industry definitions, graphics, interactive surveys and multimedia materials. RichLink scalability and automation allow users to instantly change data throughout their website. RichLink requires no plug-ins or desktop software to download and features a customizable user interface and works on virtually every browser. Sentius also offers a service that allows companies to add their own relevant content such as product explanations or terminologies.

About Sentius

Sentius Corporation, developer of RichLink, is a privately held business-to-business Internet software and services company dedicated to creating solutions that make communication and commerce more efficient and productive. The companys software and services are based on RichLink, a patented database linking and embedding technology that automatically adds rich content to Web sites, extranets/intranets, and knowledge bases. Online publishers and corporations use RichLink to automatically embed layers of additional, relevant content that instantly pop-up at the readers request. Pop-up content includes terminology, foreign language definitions, images, graphics, audio, and video. Sentius is located in Palo Alto, Calif. For more information, visit www.richlink.com.

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