J. Winsper & Co. Announces Launch of Integrated, C-level Direct Marketing Program for SAP America and Accenture

Winsper Hired for B2B Integrated Direct Marketing Initiative Launched to Target the Top 100 US Financial Institutions. Agency chosen for its B2B, High-Tech and C-level audience expertise.

Boston (PRWEB) September 22, 2005 -- J. Winsper & Co., today announced it will be launching a direct marketing program for both SAP America, Inc., Newtown Square, Pa. and Accenture, New York. The program, the first for both companies, will target the Top 100 US Financial Institutions. J. Winsper won the account after a quiet review of regional agencies and billings were not disclosed.

The agency was chosen after it demonstrated a successful integrated, key account direct marketing program to improve the brand awareness of the alliance between SAP America and Accenture in the financial services industry.

The integrated marketing campaign, targeting the C-level (C-suite) audience including CEO, CFO, CIO, COO, VP of Retail Banking, will run for the 12-months. The campaign includes personalized 3-D direct mail, individual personal URLs (PURL Technology) for each title (i.e. www.sap.com/johndoe), tele-research, brand awareness bench marketing, lead generation and database management.

J. Winsper & Co. is a solid B2B agency that helped structure our messaging, develop a closed-loop marketing approach, and a thematic creative solution", said Frank Donny, SAP America's Financial Services Marketing Principal. "The financial services industry is tough vertical to gain attention -- especially with the highest ranking c-level titles. J. Winsper & Co. demonstrated a holistic approach to the entire communications touch point, and provided a solution that centers SAP America and Accenture squarely in the market in such a short time period."

Jeff Winsper, president of the agency, states, SAP America and Accenture are widely known for their ability to provide customer-centric solutions and services. We worked diligently to ensure the c-level target was presented with a high-touch, high-class personal approach at every point of contact. Leveraging our experience in B2B tech and c-suite experience, the creative theme taps into the logical and emotional drivers for each target. The campaign has over 24 versions of flat and 3-Dimensional direct mail and over 900 individual sitelets" for each person using PURL technology. This campaign is a model for sales and marketing alignment and our customer should be commended for its savvy approach to B2B relationship marketing."

About J. Winsper & Co.:

J. Winsper & Co. is a full-service, integrated brand advertising and marketing communications agency headquartered in Chestnut Hill (Boston), MA. The independent agency represents both emerging and established companies in a variety of industries, including technology, business-to-business, finance, retail, luxury and consumer markets. B2B experience focuses on c-level (c-suite) marketing communications with clients such as Cognos, Siemens Business Services, Hawker Jets, Information Builders, Liquid Machines, Unica Corporation, and Bombardier Flexjet. Consumer client experience includes Young's Brewery, UBS, Raytheon Aircraft (Beechcraft Jets), and Moonrock Paper.

Any statements contained in this document that are not historical facts are forward-looking statements as defined in the U.S. Private Securities Litigation Reform Act of 1995. Words suchas anticipate," believe," estimate," expect," forecast," intend," may," plan," project," predict," should" and will" and similar expressions as they relate to SAP are intended to identify such forward-looking statements. SAP undertakes no obligation to publicly update or revise any forward-looking statements. All forward-looking statements are subject to various risks and uncertainties that could cause actual results to differ materially from expectations The factors that could affect SAP's future financial results are discussed more fully in SAP's filings with the U.S. Securities and Exchange Commission ("SEC"), including SAP's most recent Annual Report on Form 20-F filed with the SEC. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of their dates.

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