Its Everything Coffee at OwnAnythingCoffee.com The Newly Launched Web-store is Already Creating a Buzz Amongst Coffee Aficionados

Home roasting is the new it" thing to do amongst serious coffee consumers. Its popping up on the Internet. Its talked about at high-priced specialty coffee shops -- in hushed whispers at back tables. Its even generating a flurry of books and articles. But you dont have to tell the staff at OwnAnythingCoffee.com this -- theyve been the benefit of the home roasting buzz, and the website, and sales, are taking off.

(PRWEB) September 28, 2005 -- With the increased sophistication of the coffee drinkers palette, the image of coffee is moving toward a more complex, richer experience. To meet this discriminating demand, Karen Pacella, founder and president of OwnAnythingCoffee.com, decided to offer consumers a place to go to find the highest quality green coffee beans from around the world -- beans that have been cupped and inspected personally by Karen and her staff and guaranteed to be the freshest and most flavorful beans found on the market today.

But why stop at just the beans? Karens business acumen led her to develop a website that not only offers a wide variety of green coffee beans -- beans which are picked fresh from the plantation and shipped to consumers to be roasted, ground, and enjoyed in the comfort of their own home -- but everything else a coffee lover could ever want or need.

Most people dont realize that the pre-ground coffee they purchase at their local store is typically stale before it hits their shopping cart," notes Karen, a home roaster and coffee lover herself. I wanted to provide serious coffee drinkers an alternative to stale store bought, pre-ground coffee and the high-priced specialty espresso drinks purchased at a coffee shop."

So she did her research and began buying only the highest rated roasting, grinding, and brewing products available to offer on her site. By offering products that are easy to use, reliable, and provide the best product for the money, she is able to create a niche not found today on other coffee websites. Ive dedicated the site to those of us who love the smell, taste, and relaxing coffee lifestyle," notes Pacella. Theres something for every coffee drinkers palette and skill level."

According to the Specialty Coffee Association of America, the coffee industry is an $18 billion industry, growing at a rate of 20% per year. One of the fastest growing food industries in the world, the potential is enormous. And Pacella feels an educated consumer will quickly come to appreciate what she has to offer.

The premise behind OwnAnythingCoffe.com is simple: Offer the best, the freshest, and the highest quality green coffee beans, roasters, grinders, espresso machines, and more, at the best prices found on the web. A virtual one-stop-coffee-shop" experience.

Roasting your own beans can also save money. After just ten cups roasted in a newly purchased roaster, you can re-coup your money, depending on the roaster style you purchase, and start saving money. Most people claim to save up to 50 percent on home roasting versus store bought in a very short amount of time. These are savings that take very little effort while providing enormous benefits.

The website, designed by Edward Valencia, an experienced and successful designer and programmer who happens to be married to Pacella, is easy to navigate and provides a wealth of information for the consumer.

Anyone can go to the site, research a variety of coffee beans, equipment, and accessories, learn about roasting and make an informed purchase decision. And with the click of a mouse, be on their way to experiencing what coffee connoisseurs have known for years -- there is nothing like a freshly roasted, ground, and brewed cup of coffee!

I like to call it 'romance in a cup," said Pacella. Its the perfect way to indulge your senses, save money, and impress your friends. I wouldnt drink coffee any other way."

For more information, product samples, or interviews,

Please contact: Karen Pacella, 951-734-8034.

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