Retail Blitz - Mallz99 Dollar Stores Open in India

Mallz99 chain of dollar stores has been launched in India. The concept of the stores has been derived from the US concept.

(PRWEB) September 29, 2005 -- Mallz99 chain of dollar stores has been launched in India. Their first concept store opened in South Delhi in Malviya Nagar last week. The store model has been derived from the US concept of 'Dollar Stores, which operate throughout the US and provide value for money to their customers. The dollar store concept is apt for the Indian consumers who are value shoppers and rarely get to travel abroad now have access to imported products in their neighborhoods.

Mallz99 offers a wide range of imported products that are priced at Rs. 99/- (approx. US$ 2), which is the value proposition and has a wide appeal for the Indian middle class segment of the market. The products are imported from U.S, Thailand, China, Taiwan, H.K and Malaysia. There are over 1000 products available ranging from gifts, cosmetics, household, plastics, hardware, automotive, fashion accessories and jewelry, artificial flowers, candles, toys, perfumes, electronics, kitchenware, glassware etc. The store adds new products on a weekly basis to make revisits to the store more exciting and interesting for shoppers. Shopping Unlimited" is the chains punch line that actually is driving hordes of customers into the outlet daily. The first weekend footfalls had to be stopped by the management and customers had to wait outside the store to avoid over crowding -- any retailers dream come true.

The chain stores is a dream come true for the director cum founder, Mr. Vikas Gulaty of the concept in India who use to work part-time in a dollar store during his MBA program in the US and always cherished the vision to open a similar chain in South Asia. He finally got his chunk of the 'American Dream right in his own country. The chain has plans to open 50 stores of 2,500-10,000 sft space over the next 2 years as part of their expansion strategy in India, Nepal, Bangladesh and Sri Lanka. Mallz99 will become an anchor brand in newly developed mall properties in India. A online shopping model is also being developed at their website. Go get it on -- at the Mallz99.

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