Offermatica to Host Free Webcast on How to Get More From Your Online Ad Spend Through Testing and Optimization

Offermatica, a leading provider of on-demand testing and optimization services, today announced that it will host a webcast, titled Wake Up Your Ad Spend: More Customers, More Sales, Faster" on Tuesday, October 4, at 11:00 a.m. (PDT).

San Francisco, CA (PRWEB) September 29, 2005 -- Offermatica, a leading provider of on-demand testing and optimization services, today announced that it will host a webcast, titled Wake Up Your Ad Spend: More Customers, More Sales, Faster" on Tuesday, October 4, at 11:00 a.m. (PDT).

Companies like Monster.com, PETCO Animal Supplies and Restoration Hardware have gained over $48 million in revenue by using real-time testing and optimization to gauge and respond to changes in online customer behavior. In this free webcast, Offermatica co-founder and CEO Matthew Roche will present ways to apply testing best practices to your own business. Participants will learn real-world strategies to:

Decrease customer acquisition costs

Eliminate missed marketing opportunities

Increase conversion rates

Get more value from online spend

The 50-minute webcast presentation will take a deep dive into the latest online marketing innovations, including:

* A/B vs. multivariate testing

* Source segmentation

* Behavioral targeting

* Landing page optimization

* Form optimization

Smart marketers understand that their online ad doesnt stop at the click. Changing key site elements (pricing, promotions and positioning) to support advertising strategies will result in more sales and reduced customer acquisition costs. On-demand testing and optimization solutions allow marketers to continually tune their campaigns to meet customer demands -- without IT involvement.

Join us to learn how you can start getting more out your ad spend in hours. To attend, please register at http://www.offermatica.com/webcast-050926.html

About Offermatica

Offermatica provides on-demand marketing services, including testing and site optimization, that allow marketers to maximize revenue from their online advertising spend. Marketers are now able to test their best ideas -- using simple methods like A/B split tests or more sophisticated multivariate approaches -- without requiring site development. Companies like Monster.com, PETCO Animal Supplies, Restoration Hardware and many more have dramatically increased the ROI from their online ads, email campaigns and PPC listings with Offermaticas on-demand testing and optimization service. The company is privately held with funding from Accel Partners, Baker Capital and Meritech Capital Partners. For more information, visit www.offermatica.com.

Offermatica is the trademark of Offermatica, Corp. Any other marks used in this document are trademarks or registered trademarks of the manufacturers or marketers of the products with which the marks are associated.

For more information contact:

Anna Jarrard

510.521.4830

Emily Brady

650.692.6107

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