JacketLane.com Strives for Sales in Wake of Disasters

New golf apparel line introduced - Your outdoor apparel headquarters for jackets that cover the whole family!

(PRWEB) October 1, 2005 -- In the wake of the recent natural disasters in the gulf that tested our humanity and ignited our government, our JacketLane.com site was heavily impacted by decreased traffic and low conversion rates.

Fairway Lane, Inc., owner of JacketLane.com and GolferLane.com reported a 10% decrease in traffic, which resulted in loss of revenue for the past quarter. Economic conditions may have played a big part in the decrease in traffic however; Fairway Lane is preparing a global marketing campaign for fall and winter traffic.

The online retail and wholesale apparel vendor, JacketLane.com geared toward men and women golfers for their online marketing strategy in the past 18 months. The 2004/2005-product line has proved very successful with brand names like PING, Luna Pier, Charles River Apparel, and many more. The boost for sporty golf enthusiasts created a 10% increase in golf apparel sales from October 2004 to July 2005. The increase raised corporate interests in the new line apparel, which initiated a marketing campaign designed around PGA golf viewers and local golf events. The new catalog line includes golf shirts, wind shirts, nylon sport jackets, pants and golf jackets in a vast array of colors and sizes ranging from mens XS to 6XL and Ladies sizes XS to Plus 2X. We increased our fabric lines to offer various styles including microfiber and lightweight tech jackets that allow breathability, wind and water resistant.

Sales have increased steadily on our JacketLane.com site since we added the golf apparel lines, said owner Dan Ripa. It was a difficult decision to promote this product line because of our existing GolferLane.com site. Although the golf apparel business is increasing everyday, additional competition was not in our plans.

About us: JacketLane.com is owned and operated by Fairway Lane, Inc. The online apparel business was started in 2002 to provide quality outdoor apparel for the whole family. The product niche of the company is a trendy and casual jacket for any occasion. The availability of 15 warehouses spread across the country allows for cost effective shipping and a speedy service to our customers. The new GolferLane.com site promotes a full line of golf apparel for men, women and children. Fairway Lane apparel has proven that quality and service is the key to any business.

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