Edulence VisionMail Chosen By Referral Coach International to Promote Unlimited Referrals Marketing System

Popular Online Video Marketing Solution Helps Generate Awareness and Drive Sales

New York, NY (PRWEB) October 5, 2005 -- Edulence® Corporation (www.edulence.com), the leading provider of online multimedia communications and training solutions, announced today that Referral Coach International (RCI) (www.referralcoach.com) is promoting its Unlimited Referrals® Marketing System using the VisionMail video marketing solution. RCI also uses VisionMail to broaden access to related services, including "The Referral Minute" online newsletter and "Get More Referrals Now!" the latest book from RCI founder Bill Cates.

RCI relies on an Edulence VisionMail online video marketing solution to promote the Unlimited Referrals® Marketing System and related services to clients and prospects. The VisionMail solution designed by Edulence for RCI is made up of three basic components. First is the branded VisionMail template, which is a Web-based HTML and Flash® microsite containing links to relevant RCI online resources, such as the RCI Web site and other supporting information. The second component is the digital video or other multimedia content shown on a large screen within the VisionMail template. The final component is the robust VisionMail back-end software application that tracks related activity, such as number of views, supporting file downloads, and other critical measurements. All key VisionMail components are designed and hosted by Edulence.

Founded by Bill Cates, CSP, Referral Coach International helps salespeople grow their business by attracting high-quality clients through referrals and companies who want to grow through a more productive and committed sales force. Author of "Get More Referrals Now!" and President of Referral Coach International, Mr. Cates is the nations foremost expert on referral marketing. His referral training teaches sales professionals how to enhance customer loyalty and increase sales through high-quality referrals and word-of-mouth.

"We chose the Edulence VisionMail video marketing solution because of the online video communication, information exchange, and reporting capabilities it offers," notes RCI President Bill Cates. "VisionMail really gives people an opportunity to learn about RCI products and services in digital video on the Internet, and the back-end reporting capabilities show us what's working and what isn't so we can make adjustments as needed."

The VisionMail was designed and developed by Edulence based on specific RCI marketing requirements and goals. RCI wanted its VisionMail to promote not only the Unlimited Referrals® Marketing System, but also "The Referral Minute" online newsletter, the "Get More Referrals Now!" book, the RCI Web site, and RCI consulting and self-study offerings. The Referral Coach VisionMail satisfies RCI's requirements by seamlessly streaming a digital video showing Cates in action as well as facilitating sign-up for the newsletter, access to the RCI online store, and a direct e-mail capability. The RCI VisionMail can be viewed by visiting http://www.referralcoach.com/managers.asp and clicking the "View Video Promo" graphic.

The Unlimited Referrals® Marketing System has been featured in such publications as "Success Magazine," "Entrepreneur Magazine," and "Selling Power Magazine." In addition, his own business success has been featured in "Money Magazine." Often called "Americas Referral Coach," Mr. Cates teaches his strategies to salespeople and small business owners.

RCI clients include American Express, Anderson Windows, SmithBarney, Bankers Life & Casualty, Century 21 Broker Council, Bank of America, Colonial Life, Merrill Lynch, New York Life, Northwestern Mutual, Weichert Realtors, Raymond James Financial, and many others.

RCI also uses another Edulence service called KnowledgeLink, which is an online managed learning and media protection service to power a new Web-based curriculum offering. The KnowledgeLink solution helps RCI more effectively enroll clients into its Web-based curriculum and control access to its valuable intellectual property. KnowledgeLink has enabled RCI to offer Web-based video curriculum to clients at a price level that is well below RCIs on-site consulting rates, which has helped them penetrate into untapped markets of sales and marketing professionals.

Since 2002, Edulence has provided online video marketing and managed learning solutions to small businesses, medium-sized firms, and Fortune 500® companies in a wide range of industries. Edulence also provides video production and editing services, video production kits, complete on-location video shoots, and script and curriculum services. Please visit www.edulence.com for more information. To learn more about Referral Coach International and the Unlimited Referrals® Marketing system, please visit www.referralcoach.com.

About Edulence Corporation

Edulence® (www.edulence.com) enables organizations of all sizes to create and distribute professional digital videos and interactive multimedia training and communications over the Internet. Businesses rely on Edulence VisionMail and KnowledgeLink solutions to deliver video communications and managed learning for improved sales and enhanced recruiting and professional development. Edulence offers a complete line of multimedia-based marketing and training solutions and media production services. For more information, please visit www.edulence.com or call (866) EDULENCE.

Edulence, the Edulence logo, VisionMail, and KnowledgeLink are trademarks or registered trademarks of Edulence Corporation. Unlimited Referrals is a registered trademark of Referral Coach International. Fortune 500 is a registered trademark of Time, Inc. Flash is a registered trademark of Macromedia, Inc. All rights reserved.

CONTACT:

Victor A. DiBlasi

Executive Vice President, Marketing

Edulence Corporation

Phone: 866.EDULENCE (338-5362)

www.edulence.com

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