New Book for Immediate Release, "Professional Marketing and Selling Techniques for Digital Wedding Photographers," 2nd Edition by Jeff and Kathleen Hawkins

Learn how to build a profitable wedding photography business with the myriad tips in this book. You'll learn how to define your objectives for your business and how to systematically put in place the strategies you'll need to reach your goals.

(PRWEB) November 1, 2005 -- Photography is an art form, a talent that many desire but only few possess. Successful wedding photography, however is about more than just cameras and creativity. There is another art involved with being a wedding photographer: creating successful business and marketing strategies.

This book teaches the photographer how to begin a successful, profitable, and well-regarded studio—or improve upon an existing business. With tips on setting goals, defining demographics, and advertising and selling to clients, the Hawkins have created a comprehensive guide that no wedding photographer should be without.

In this new edition, you'll find additional tips designed to give you a leg up on the competition. Updated with dozens of new images and the latest marketing techniques for digital imagers, this book will book help you stay on the cutting edge of wedding photography!

FEATURES:

* Setting and achieving your professional and creative goals

* Identifying your target market and tailoring promotions to that specific demographic

* Making bridal shows, professional networking, and internet marketing work for you

* Designing an effective consultation process

* Ensuring outstanding customer service before, during, and after the shoot

* Increasing sales during the album-design process

SPECS: 8.5 X 11, paperback, over 80 full color photos, sample forms, 128 pgs

Jeff Hawkins has been a professional photographer for over twenty years, served as Public Relations Director of the Wedding Professionals of Central Florida (WPCF), and served on the Board of Directors of the Professional Photographers Society of Central Florida (PPSCF).

Kathleen Hawkins served as university professor and career placement director and sits on the Board of Directors as President of the WPCF. She is also the Associate Chair of the National Association of Catering Executives (NACE).

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